Category: Articles

CAP and BCAP Launch Document Explaining How They Conduct Evidence-based Policy

Stuart Mitchell

The Committees of Advertising Practice (CAP and BCAP) have published a new version of the document which sets out how they conduct evidence-based policy making. CAP and BCAP keep their Codes under review and always aim to deliver regulation that is transparent, accountable, proportionate, consistent and targeted where action is needed. CAP and BCAP always welcome new evidence on where they might need to offer additional protection, where existing protections might no longer be necessary or proportionate, or where other regulatory action may be required.  The new document sets out…

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Football backs Tull 100 to remember one of Britain’s best

Stuart Mitchell

One hundred years after his death, the achievements of Walter Tull, the first man of black heritage to become an officer and lead men into battle in the British Army and one of this country’s first black professional footballers will be commemorated through a series of community engagement projects, backed by the governing bodies of football in England. Born in Kent to a Barbadian father and local British mother, Tull was orphaned at the age of 8 and spent his formative years in east London children’s home. After making his…

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Mental Health Foundation Releases Guide To Talking To Your Children About Scary World News

Stuart Mitchell

A survey of parents with children aged 5 to 18 has revealed that 41% of parents think their children are anxious about the threat of terrorism. The YouGov survey of over 1,800 parents was commissioned by the Mental Health Foundation to uncover the impact world events could be having on children, and equip parents to respond. Almost a quarter of parents (23%) indicated their children were anxious about the threat of nuclear war. A third of parents (33%) thought their children were anxious about Donald Trump’s presidency. A third of…

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How to Ensure Your Ad Doesn’t Break The New CAP Rules On Sexualisation

Stuart Mitchell

After public consultation, on 2 January 2018, CAP and BCAP introduced stricter rules prohibiting the sexual portrayal or sexual representation of under-18s, and anyone who looks under 18, in advertising. These rules strengthen the many existing rules that protect the welfare of under-18s, addressing the potential for some adults to view under-18s in general as sexual beings and for some under-18s to be pressurised to view themselves in this way. They also provide further protection for individual models featured in advertising. The details of CAP and BCAP’s decision can be…

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2018 Edelman Trust Barometer Reveals Record-Breaking Drop in Trust in the U.S

Stuart Mitchell

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Trust among the general population fell nine points to 43, placing it in the lower quarter of the 28-country Trust Index. Trust among the informed public in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 countries surveyed, below Russia and South Africa. The collapse of trust in the U.S. is driven by a staggering lack of faith in…

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