Category: Articles

FRIEND REQUEST – from social network to support network

Stuart Mitchell

New research released by Macmillan Cancer Support, ahead of World Cancer Day on 4th February, shows that vast numbers of women are using social media as a way of boosting their self-esteem while going through cancer treatment. More than 370,000 women with cancer are turning to social media during cancer treatment and recovery, according to a new study Macmillan Cancer Support estimates that over 90,000 UK women found using social media during cancer boosted their self-esteem with 38 per cent of them stating that they ‘felt like they could be…

Read More

Making Sure Your Ads Comply with Verifiability According to the CAP

Stuart Mitchell

The Committee of Advertising Practice (CAP) have released a piece on their website on how you can ensure your ads comply on issues of verifiability. We enclose the piece below, please also explore the CAP site for many more interesting advice to help keep your marketing ethical: What is verifiability, when does it apply, and how can you ensure your ads comply? Below we answer these key questions to help you verify your knowledge of verifiability in ads.   What is verifiability? Both the CAP and BCAP Codes require that…

Read More

PRCA announces 18 for ‘18: 18 recommendations for great communications in 2018

Stuart Mitchell

The PRCA has launched the following 18 recommendations for great communications in 2018, following a review of insights and blogposts from a broad range of PRCA members including its PR and Communications Council and Board of Management. This list of recommendations will be debated at the PRCA’s half day conference, 2018: The Year of…, which takes place on the morning of 25th January in London. 1. Integrated communications: With communications disciplines converging and lines being blurred between practice areas, thinking with the mindset of a traditional PR or public affairs agency won’t work anymore. first…

Read More

Tracey Crouch named as Loneliness minister in post created as part of Jo Cox legacy

Stuart Mitchell

The UK Prime Minister has set out how government is tackling loneliness and combating social isolation. She has announced that the government is accepting a series of recommendations from the Jo Cox Commission on Loneliness. The Prime Minister hosted a reception at Downing Street to celebrate Jo Cox’s legacy, and the important work of her family, Foundation and the Commission in highlighting how many people are experiencing loneliness. Research shows: more than 9 million people always or often feel lonely around 200,000 older people have not had a conversation with…

Read More

Teens likely to crave junk food after watching TV ads

Stuart Mitchell

Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by Cancer Research UK. Being bombarded by TV ads for unhealthy, high calorie food could lead teens to eat more than 500 extra snacks like crisps, biscuits and fizzy drinks throughout the course of a single year compared to those who watch less TV.**  Energy and other fizzy drinks high in sugar, takeaways and chips were some of the foods which were more…

Read More