Category: Articles

Guest Post by Space City Productions: MP: Review requested to reform advertising

Stuart Mitchell

This is a guest post from Space City Productions where they talk about having spoken to MP For South Northamptonshire, Andrea Leadsom,  who has told them that a review has been requested to improve advertising and how it reflects society. MP: Review requested to reform advertising With more than £239 billion-a-year lost to a lack of reflective advertising, the Lord President of the Council, Andrea Leadsom MP has revealed that work has begun to expedite improvement. MP For South Northamptonshire, Andrea Leadsom, has told Space City that a review has…

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Hornet Commissioned First Study From Nielsen To Determine Impact Of LGBTQ-Themed Advertising

Stuart Mitchell

Hornet, the world’s premier gay social network, today released its first ever research with Nielsen around the efficacy of LGBTQ-themed branded advertising on the LGBTQ consumer. The custom study, which Hornet commissioned from Nielsen in 2017, examines advertising content across various industries including consumer packaged goods, hospitality, automotive and banking. “With this study, we hope to help brands improve their marketing and advertising as it relates to the LGBTQ community,” said Sean Howell, President and Co-Founder of Hornet. “Our community is one of the most highly sought-after demographics, and creating…

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EU Launch Factsheet on new plastics proposals

Stuart Mitchell

Questions & Answers: A European strategy for plastics European Commission – Fact Sheet Strasbourg, 16 January 2018 Questions & Answers: A European strategy for plastics Why do we need a European strategy for plastics? Plastics are everywhere but too much of it is used only once before thrown away. It ends up polluting the environment, depriving the economy of a valuable resource. According to estimates, only 5% of the value of plastic packaging material retains in the economy, the rest is lost after a very short first-use. The annual bill…

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Great British Welcome exhibition shows refugee-hosting as ‘win-win’

Stuart Mitchell

Great British Welcome, a series of photographs and texts portraying refugees and their hosts at home in Britain, will be on display at St Martin-the-Fields in London until mid March. The collection helps demonstrate that even as the numbers displaced by war and persecution have surged, Europeans have shown compassion, hope and humanity by opening their homes to refugees, helping to bridge cultural divides and break down language barriers. The show is the UK chapter of No Stranger Place, an exhibition of photographs and stories of refugees and hosts across…

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ASA welcomes prosecution of misleading advertiser

Stuart Mitchell

The ASA have welcomed the prosecution of a misleading advertiser. They talk about it via their website and it showcases how important bodies like this rare to help keep marketing as ethical as possible. The ASA say on their website: We welcome the successful prosecution of FreeFusion Ltd and its director, Mr Syzmon Wierzbic, following our referral of the company to Northamptonshire Trading Standards for misleading advertising. The advertiser has been found guilty and ordered to pay over £5,600 under the Consumer Protection from Unfair Trading Regulations 2008 in relation…

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