Category: Articles

Looking back on the first year of Scotland’s Social Enterprise Strategy

Stuart Mitchell

Scotland’s social enterprise strategy has delivered more than £7 million of investment in its first year. Since the new strategy was launched in December 2016, £1.2 million has gone into free specialist business support, £1.1 million into a national social enterprise incubator and £330,000 to provide social enterprise learning in primary and secondary schools across the country. Social enterprises are businesses that trade for the common good. They seek to make profits, but are committed to reinvesting these into a social or environmental mission.  Launched at the Grassmarket Community Project,…

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Our Top 10 most popular posts/articles of 2017 from Google Analyics

Stuart Mitchell

Just as a bit of fun I thought I’d reflect with our top 10 posts of the year as decided by you via the medium of google analytics. There are a few surprises as the most read posts I think. 10. This is the coverage of a nice campaign and considering it was only posted on the 11thof December made its top 10 place in just 20 days which is quite impressive. Ogilvy Change Launches New Recycle for London Campaign 9. This is another campaign I really liked, and was…

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Ethical business community unites to make 2018 the most ethical year yet

Stuart Mitchell

According to the Ethical Markets Report 2017 the overall value of ethical spending grew by 3.2% last year to £81.3 billion – the highest total so far. In the first 2 weeks of 2018 ethical news has dominated the UK headlines, from the suggested 25p #LatteLevy to reduce plastic waste from takeaway cups to the ban on plastic microbeads coming into effect. All around the world it feels like consumers are waking up to ethical issues and demanding more from brands. As the demand for companies to have a positive…

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Sarah Hall embarks on CIPR Presidency with 2018 consultation

Stuart Mitchell

Sarah Hall Chart.PR, FCIPR has outlined her vision for a “dynamic, progressive and assertive CIPR” ahead of a consultation with members in the first week of her term as CIPR President. Sarah succeeds 2017 President Jason MacKenzie Found.Chart.PR, FCIPR, while Emma Leech Found.Chart.PR, FCIPR becomes 2018 President-Elect. Owner of a PR and marketing consultancy in the North East, Sarah is the founder of the #FuturePRoof community, dedicated to demonstrating the strategic value of public relations. The CIPR’s 2018 Plan – published by Sarah earlier this week – is rooted in…

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Payscout Announces World’s First Donation Made in Virtual Reality

Stuart Mitchell

Payscout, Inc., have announced at  CES 2018 Digital Money Forum panel session that the first frictionless donation has been executed in virtual reality. The donation was made to the Jefferson Awards Foundation (JAF) within an immersive VR experience that features 360-degree video placing the viewer at the center of an awards ceremony honoring middle and high school-aged social entrepreneurs from the greater Los Angeles area. The entire experience, including the ability to donate to JAF without having to remove the VR headset, is contained within a mobile-based enterprise application that…

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