Category: Articles

New Advertising Advisory Committee Members appointed

Stuart Mitchell

Two new members, Nabila Zulfiqar and Mike O’Connor, have been appointed to the UK Advertising Advisory Committee (AAC). They will be responsible for providing independent, expert advice to the Broadcast Committee of Advertising Practice (BCAP), which writes and maintains the Broadcast Advertising Code. Established in 2005, the AAC ensures that the perspectives and concerns of consumers, viewers and listeners are taken into account when the Code and associated guidance are updated. The new members bring considerable experience to the Committee: Nabila Zulfiqar Nabila is the Chief Adjudicator at the Solicitors…

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To include or not to include? – VAT in stated prices

Stuart Mitchell

The Committee of Advertising Practice (CAP) have posted advice for advertisers on their website about the usage of VAT in UK Advertising. We have included the advice from the site below: The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the correct use of VAT-inclusive and VAT-exclusive prices is a recurring issue in ASA complaints across industries and media, the CAP Compliance…

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Two thirds of female Baby Boomers “don’t pay attention to advertising”

Stuart Mitchell

A new report into women aged between 53 and 72 from the J. Walter Thompson London Innovation Group shows that 72% “don’t pay attention to advertising” while 91% wish advertisers would treat them like people and not stereotypes. And with 78% of 50+ women* saying they control the purchase decisions in their households and the over 50s in general accounting for half of consumer spending in the UK** – 376 billion on discretionary items in 2016 – brands are missing out on huge potential opportunities. Called “Elastic Generation: The Female…

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Guest Post by Dave Newgass – Workplace Safety: 3 Reasons Why It’s Also An Issue of Ethics

Stuart Mitchell

This post here isn’t directly about marketing, ethical or otherwise, but is about another aspect of ethical business, and I felt that it might be of use and value to some people. It is written by Dave Newgass is the owner and Managing Director of Wise Global Training Ltd. Having a sound employee health and safety management system in the workplace can offer organizations several benefits that cover different important aspects. These include: Legal Financial Employee productivity and morale Ethical Of the four facets, the moral side of having a…

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Voluntary organisations should consider publishing gender pay gap data regardless of size, NCVO recommends

Stuart Mitchell

Voluntary organisations should consider publishing information about the differences in pay between men and women even if they have less than 250 employees, an umbrella body has recommended. New rules introduced in April 2017 mean that all private and voluntary-sector employers in England, Wales and Scotland with 250 or more employees are required to publish information about the differences in pay between men and women on an annual basis from 2017. Although it employs only around 100 staff, the National Council for Voluntary Organisations (NCVO), which represents more than 13,000…

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