Category: Articles

How to write an Ethical Marketing Plan – Webinar.

Stuart Mitchell

One of the things we would like to do is bring together resources for people interested in Ethical Marketing, this is a resource we think might be useful. Nikki Mattei of Through Their Eyes presented a webinar on “How to write an ethical marketing plan” on behalf of UnLtd, who provide support for social entrepreneurs.  Nikki Mattei, Chartered Marketer, offers freelance marketing support to ethical organisations, both on strategy and implementation.  Her current clients include Breast Cancer UK and Fashion Revolution. Links http://ttemarketing.co.uk/ https://unltd.org.uk/ This webinar was written by, and…

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How to Market Your Brand Ethically From a Graphic Designers View

Stuart Mitchell

We are pleased to present this article on “How to Market Your Brand Ethically From a Graphic Designers View” by One Line – Ethical Graphic Design: When I first thought about writing this article, I thought the answer was very simple. Be honest. Doesn’t make for a great article but if you’ve only got 30 seconds to spare then, spoiler alert, that is still my conclusion. Running a business I don’t have a huge amount of spare time on my hands but when I do, the area of ethics in…

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5 Reasons Smaller Companies Should Embrace Social Responsibility

Stuart Mitchell
Phoenixclubsocial

An important part of Ethical Marketing can be the company’s use of social responsibility. The easiest way to start this is showcase Wikipedia’s definition: “Social responsibility is an ethical framework and suggests that an entity be at an organisation or individual has an obligation to act for the benefit of society at large.“ Many companies don’t necessarily always act for the benefit of society at large but they do have social responsibility programs. These allow them to give something back to society, more often than not on a local level.…

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