Category: Industry News

ASA – Qualification for the nation

Stuart Mitchell

The ASA/CAP have released a post called: Qualification for the nation.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Always read the small print. That’s what people say, isn’t it? And the ASA has many names for it – small print, on-screen text, footnotes, and in the CAP Code itself, qualifications. But what happens when the qualification contradicts the rest of the ad? Or if…

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CAP – Soak up our advice to stay safe in the sun

Stuart Mitchell

The ASA/CAP have released a post called: Soak up our advice to stay safe in the sun.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sun Awareness Week is a campaign in May that seeks to raise awareness of skin cancer, the dangers of tanning and sunburn, and encourages people to check for signs of skin cancer.  Follow our top sun safety tips to…

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CAP – This is not a drill – dental ads wisdom

Stuart Mitchell

The ASA/CAP have released a post called: This is not a drill – dental ads wisdom.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. National Smile Month is almost upon us, so to celebrate we’ve put together some key things to consider when creating ads for dental products and treatments. Hold evidence to support objective claims Marketers are required to hold robust supporting evidence…

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ASA – Carbon neutral and net zero claims – where are we now?

Stuart Mitchell

The ASA/CAP have released a post called: Carbon neutral and net zero claims – where are we now? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Carbon neutral”, “net zero”, and offsetting claims in advertising have been an important area for the ASA since the outset of the Climate Change and Environment Project (CCE).  In 2022, the ASA commissioned research into consumer understanding of…

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CAP – Oh what a tangled web – Misleading ads

Stuart Mitchell

The ASA/CAP have released a post called: Oh what a tangled web – Misleading ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although it’s usually the ‘harm and offence’ rulings that hit the headlines, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives each year concern potentially misleading advertising. Making sure your advertising doesn’t mislead consumers might seem straightforward, but it’s a…

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