Category: Industry News

CAP – Making sure your employment ads are a job well done

Stuart Mitchell

The ASA/CAP have released a post called: Making sure your employment ads are a job well done. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Job hunting is stressful at the best of times and it isn’t helped by job ads that aren’t truthful about a role. Think how much harder it is if applicants can’t fully trust the job vacancies they see.  Here…

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ASA – Using AI to monitor the promotion of prescription-only medicines

Stuart Mitchell

The ASA/CAP have released a post called: Using AI to monitor the promotion of prescription-only medicines. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA is using AI to help us stop thousands of illegal ads for prescription-only medicines on social media. Our systems take advantage of recent advances in machine learning, specifically “large language models” (LLMs), to accurately identify posts that break…

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ASA – Scam ads online: 2023 update on our Scam Ad Alert system

Stuart Mitchell

The ASA/CAP have released a post called: Scam ads online: 2023 update on our Scam Ad Alert system. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA operates the Scam Ad Alert system in partnership with major online ad and social media platforms to help tackle scam ads online. This is an update on scams trends we’ve observed from the scam ads that…

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CAP – Mid-contract price increases in telecoms

Stuart Mitchell

The ASA/CAP have released a post called: Mid-contract price increases in telecoms . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP’s new guidance on the advertising of telecoms contracts with mid-contract price increases comes into force on 15 December 2023, following a six-month grace period. It sets stricter standards on the prominence advertisers must give to important information about future price rises. Don’t phone…

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CAP – Stay strong on ‘strong’ appeal – learnings from the new rule one year on

Stuart Mitchell

The ASA/CAP have released a post called: Stay strong on ‘strong’ appeal – learnings from the new rule one year on. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last October, we brought in tough new rules banning gambling ads from including any content (imagery, themes, and characters) likely to be of strong appeal to under-18s. Since then, the ASA has published numerous rulings…

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