Category: Industry News

ASA: Why it pays to #ad

Stuart Mitchell

The ASA/CAP have released a post called: Why it pays to #ad. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Influencer marketing is big business. A $1.7billion industry in 2016 has expanded to a projected $15billion one in 2022[1]. In February 2022 there were 57.6 million active social media users in the UK[2], which represents 84% of the UK population. Its rapid expansion has…

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CAP – Avoiding ‘Fake Views’: A guide to testimonials and endorsements

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding ‘Fake Views’: A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take care to make…

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CAP – It’s not that easy being ‘green’ – promoting good work without misleading by omission

Stuart Mitchell

The ASA/CAP have released a post called: It’s not that easy being ‘green’ – promoting good work without misleading by omission. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our environmental work continues apace, and one issue that’s resulting in some advertisers falling foul of our rules is where an ad leaves out information about a brand’s environmental impact, giving consumers only a partial,…

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CAP – Pricing advice that is just the ticket!

Stuart Mitchell

The ASA/CAP have released a post called: Pricing advice that is just the ticket! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether you’re advertising tickets to your own events or acting as a secondary ticket provider, you’ll need to ensure that the price is accurate and that any additional fees are presented correctly and clearly. How do I do this, I hear you ask? …

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ASA – 100 Children Report: follow-up engagement with advertisers, agencies and platforms

Stuart Mitchell

The ASA/CAP have released a post called: 100 Children Report: follow-up engagement with advertisers, agencies and platforms. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following the publication of the ‘The 100 Children Report’, in November 2022, the ASA undertook to follow up with advertisers, their agencies and platforms on some of the report’s key findings. We have now published our 100 Children Report –…

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