Category: Industry News

CAP – How ad regulation keeps its checks in check and balances balanced

Stuart Mitchell

The ASA/CAP have released a post called: How ad regulation keeps its checks in check and balances balanced. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the writer of the rules and guidance for UK advertising, we at the Committee of Advertising Practice (CAP) are focussed on ensuring our work and policies are fair, balanced and effective. We need to make sure the…

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CAP – Shall I compare thee…? Making comparisons with identifiable competitors

Stuart Mitchell

The ASA/CAP have released a post called: Shall I compare thee…? Making comparisons with identifiable competitors. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Making comparisons between your product or service and those of your competitors can be a great way to make your brand stand out in the marketplace, and help consumers decide which product or service is best for them. If the…

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CAP – Affiliate yourself with the CAP Code this month

Stuart Mitchell

The ASA/CAP have released a post called: Affiliate yourself with the CAP Code this month. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a world of never-ending touchpoints, it’s never been more important for consumers to know that what they’re looking at is advertising – and for marketers, that means making sure it’s clear before consumers engage with it. What do we mean…

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ASA: Why it pays to #ad

Stuart Mitchell

The ASA/CAP have released a post called: Why it pays to #ad. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Influencer marketing is big business. A $1.7billion industry in 2016 has expanded to a projected $15billion one in 2022[1]. In February 2022 there were 57.6 million active social media users in the UK[2], which represents 84% of the UK population. Its rapid expansion has…

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CAP – Avoiding ‘Fake Views’: A guide to testimonials and endorsements

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding ‘Fake Views’: A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take care to make…

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