Category: Industry News

CAP – Technical updates to the lotteries and under-25s rules

Stuart Mitchell

The ASA/CAP have released a post called: Technical updates to the lotteries and under-25s rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are publishing technical updates to their rules on lotteries advertising and the inclusion of those who are or seem to be under the age of 25. The changes do not impact on advertising policy and practice. They are…

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CAP – Technical updates to the infant and follow-on formula rules

Stuart Mitchell

The ASA/CAP have released a post called: Technical updates to the infant and follow-on formula rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP have made technical updates to the information supporting the UK Advertising Codes’ rules on the advertising of infant and follow-on formula. The rules reflect legislation which creates specific controls for such advertising, including a prohibition on nearly…

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CAP – Medicines and Medical Devices: Technical changes to CAP and BCAP Code rules

Stuart Mitchell

The ASA/CAP have released a post called: Medicines and Medical Devices: Technical changes to CAP and BCAP Code rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP have published technical amendments to CAP Section 12 and BCAP Section 11 to reflect changes to the regulatory frameworks for medicines and medical devices as a result of the UK’s exit from the EU.  These changes…

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CAP – New guidance on the presentation of mid-contract price increases in telecoms ads

Stuart Mitchell

The ASA/CAP have released a post called: New guidance on the presentation of mid-contract price increases in telecoms ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, CAP and BCAP are publishing new guidance to help protect consumers from the misleading advertising of mobile and broadband contracts that include mid-contract price increases.   Many providers include clauses in their contracts that mean consumers’ monthly…

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CAP – Lost in the parking lot: Avoiding parked domain dead ends

Stuart Mitchell

The ASA/CAP have released a post called: Lost in the parking lot: Avoiding parked domain dead ends. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Holiday Packages Are Almost Being Given Away” “Unsold Sofas Selling For Nearly Nothing” “Killer New EVs With Longest Range And Most Power” Sound too good to be true? The ASA has recently published three upheld rulings about ads making…

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