Category: Industry News

CAP – Stay on Target with CAP’s new Guidance on Age-Restricted Ads

Stuart Mitchell

The ASA/CAP have released a post called:  Stay on Target with CAP’s new Guidance on Age-Restricted Ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. You may have seen that CAP published updated guidance on age-restricted ads online in November. It’s our second update on the subject in less than two years, significantly revising the guidance published in January 2021. CAP considers it is…

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CAP – Would you Adam and Eve it?! Nudity in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Would you Adam and Eve it?! Nudity in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Head, shoulders, knees and toes. All are probably acceptable body parts to feature in ads. But what about nipples? Buttocks? Crotches? Are all these body parts, either nude or scantily clad, banned from ads? Is nudity always a bad idea in…

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ASA – The 100 Children Report

Stuart Mitchell

The ASA/CAP have released a post called:  The 100 Children Report. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA’s 100 Children Report, published today, provides a fascinating insight into UK children’s real-world mobile phone and tablet use, the platforms and sites they visit and the ads they’re exposed to over the course of one week. Amid concerns about children’s exposure to age-restricted…

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CAP – To include or not to include? – VAT in stated prices

Stuart Mitchell

The ASA/CAP have released a post called: To include or not to include? – VAT in stated prices. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the correct…

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CAP – Enforcement Update – Debt Management Ads

Stuart Mitchell

The ASA/CAP have released a post called: Enforcement Update – Debt Management Ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we published a new Enforcement Notice about Debt Management (IVA/PTD) Ads by Insolvency Practitioners and Lead Generation Companies. The ASA has published several rulings about ads which offered consumers a way to write off debt in government approved schemes. These ads were not…

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