Category: Industry News

CAP – Taking care with ads for self-care

Stuart Mitchell

The ASA/CAP have released a post called: Taking care with ads for self-care. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Self-Care refers to the actions that individuals take for themselves, on behalf of and with others, in order to develop, protect, maintain and improve their health, wellbeing or wellness.  From a marketing perspective, ‘Self-Care’ covers a large range of products and services ranging from foods…

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CAP – New gambling and lotteries rules: tougher content restrictions

Stuart Mitchell

The ASA/CAP have released a post called: New gambling and lotteries rules: tougher content restrictions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following the announcement of the outcome of our consultation in April, new rules protecting under-18s came into force on 1 October further strengthening the Committee of Advertising Practice’s (CAP’s) commitment to protect young and other vulnerable people from gambling advertising-related harms.…

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CAP – Body image in advertising – an interim statement

Stuart Mitchell

The ASA/CAP have released a post called:  Body image in advertising – an interim statement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are publishing an interim statement following their call for evidence on body image issues in advertising, which closed in January 2022. The open call for evidence was published to assist us in seeking an up-to-date understanding of the…

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ASA – Mental Health in Ads

Stuart Mitchell

The ASA/CAP have released a post called:  Mental Health in Ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The theme of this year’s World Mental Health Day, recognised on 10 October, was to make ‘mental health and wellbeing for all a global priority’. Everyone will experience change or uncertainty in their lives, often relating to family, friends, work or health, and good mental…

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CAP – Come on Down! Making Sure the Price is Right with your Price Comparison Advertising

Stuart Mitchell

The ASA/CAP have released a post called:  Keeping your “Free Trials” trial free. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Price comparisons are a fast way to communicate value to consumers or stand out amongst competitors.  It is important that any comparisons used in ads are based on correct and verifiable information, and do not mislead consumers.  Here are a few areas to…

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