Category: Industry News

CAP – Avoiding causing religious offence during Easter

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding causing religious offence during Easter. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is a holiday that holds religious significance, particularly for those of the Christian faith. It is also a cultural point of reference that marketers may use to engage consumers. Given the sensitivities surrounding people’s religious beliefs, marketers must take care not to…

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The PRCA and APRA join forces to determine the state of African PR in flagship study

Stuart Mitchell

The Public Relations and Communications Association (PRCA) Africa has launched its second annual study, in partnership with the African Public Relations Association (APRA), examining the state of PR and communications practice and ethics in Africa. The flagship study, conducted by Reputation Matters, will gather demographic data on the industry and investigate issues including ethics, perceptions of PR in business, talent, remote working, and the challenges facing the industry’s future. The survey takes a few minutes to complete and all responses will remain anonymous. The findings will be presented at the…

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CAP – Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence

Stuart Mitchell

The ASA/CAP have released a post called: Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of Christmas festivities, comes the New Year and renewed commitments to a moderate lifestyle. Marketers keen to promote weight-loss products and regimes should take care to ensure they don’t…

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CAP – Fur warning: the rules that apply to pet influencers

Stuart Mitchell

The ASA/CAP have released a post called:  Fur warning: the rules that apply to pet influencers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether the star of a social media page is a human or a charismatic pet, the CAP Code still applies to online ads. And no matter how furry the influencer, the brand that’s being advertised will still be held at…

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CAP – Swipe right: online dating and the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called: Swipe right: online dating and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet dating can be a rollercoaster adventure, but advertising it doesn’t have to be. From making sure you can prove your claims to being clear and upfront about your fees – we’ve rounded up some advice in this handy guide to…

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