Category: Industry News

ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media

Stuart Mitchell

The ASA/CAP have released a post called: ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published findings from a landmark project, in which we collaborated with five major platforms popular with children, to identify trends in the targeting of ads by alcohol brands in logged-in social media. …

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Digital Marketing Market to be Valued at $460 Billion by 2022, Says Beroe Inc

Stuart Mitchell

he COVID-19 pandemic has brought a monumental shift from traditional marketing methods to digital marketing. The market is primarily driven by the FMCG, retail, and CPG segments. Once the pandemic situation comes under control, the meteoritic expansion in digital marketing may stabilize. Still, it is expected that there will be considerably higher growth in revenue-utilization in marketing in the digital space. Digital marketing trends will likely be dictated by larger agencies. Automation, AI, NLP or Neuro Language Programming along with deep learning techniques will play a crucial role in enhancing…

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CAP – Make sure you ‘Crypto’ the line with your ads

Stuart Mitchell

The ASA/CAP have released a post called: Make sure you ‘Crypto’ the line with your ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Cryptoassets are increasing in popularity and so we are seeing lots more advertising in this area. If you are advertising these types of products, it is important to be familiar with the Code rules. The ASA has recently issued a statement…

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PRCA Agency Barometer Report: Client budgets increasing as PR emerges from pandemic

Stuart Mitchell

Half (50%) of client budgets increased last year as the PR agency sector adapted to the pandemic, according to the PRCA’s 2022 Agency Barometer Report. The nationwide report is a measure of the industry’s mood and expectation. This year’s research offers an upbeat assessment of a growing industry emerging from the economic and societal challenges of the recent past. The study revealed that, on average, 63% of income for UK PR agencies was derived from retained clients. Nevertheless, when it came to new business income, 19% of agencies found new funding solely…

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CAP – Advertising zero alcohol products

Stuart Mitchell

The ASA/CAP have released a post called:  Advertising zero alcohol products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Definition The alcohol section of the Codes applies to ‘alcoholic drinks’, which are those above 0.5% ABV. Drinks at or below 0.5% are, for the purposes of the Codes, considered to be non-alcoholic. CAP is aware that official government guidance exists on how alcohol content…

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