Category: Industry News

CAP – Advertising zero alcohol products

Stuart Mitchell

The ASA/CAP have released a post called:  Advertising zero alcohol products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Definition The alcohol section of the Codes applies to ‘alcoholic drinks’, which are those above 0.5% ABV. Drinks at or below 0.5% are, for the purposes of the Codes, considered to be non-alcoholic. CAP is aware that official government guidance exists on how alcohol content…

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PRCA publishes Accessible Communications Guidelines Spring Edition

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has published the Spring Edition of its Accessible Communications Guidelines – in partnership with Current Global – to help PR and communications professionals deliver accessible content.  The 44-page guide has been updated to include more detail on video and animated graphics, thoughtful use of language and representation, and hosting of physical and virtual events. The Spring Edition follows the original publication in April 2021. PRCA Director General and Chief Executive of ICCO, Francis Ingham MPRCA said: “Our guidelines for accessible communications are designed to…

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IPA announces iList 2022 shortlist

Stuart Mitchell

Seventy-four inspirational inclusivity idols have been named on the shortlist for the IPA iList 2022. The IPA iList, in partnership with Accenture Interactive and Campaign, aims to galvanise the industry into becoming a more inclusive, diverse place to work by celebrating and giving a platform to the role models who are changing our industry for the better. Each of the outstanding ad practitioners on the 2022 IPA iList shortlist have demonstrated how they are shifting the culture within the industry and demanding better representation in creative work and will now…

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Cross Industry Programmatic Taskforce announces strategy for financial audit transparency

Stuart Mitchell

The Cross Industry Programmatic Taskforce (the Taskforce), representing advertisers, publishers, ad tech vendors and agencies, has today released the first set of outputs to address the lack of transparency in the programmatic advertising supply chain. The news signals a significant step forward following the publication of the ISBA Programmatic Supply Chain Transparency Study, in association with AOP and carried out by PwC, in May 2020. The transparency study, which looked at disclosed media buys, revealed it was only possible to match 12% of ad impressions, end-to-end, with an average of…

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PRCA Workplace Champions Awards 2022 Revealed

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has announced the winners of its annual Workplace Champions Awards. Workplace Champions aims to highlight the agencies and in-house teams that go the extra mile to establish positive and inclusive working environments for colleagues. Teams were judged on their commitment and performance on diversity and inclusion, as well as their consideration for the ethical and moral concerns of their employees. The Awards were sponsored by CARMA, Milk & Honey PR, and Reuben Sinclair. PRCA Workplace Champions 2022 Winners Very Small Agency: up to £500k turnover   Reeves PR Small Agency: £501k to…

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