Category: Industry News

CAP – Making advertising to children ‘child’s play’

Stuart Mitchell

The ASA/CAP have released a post called: Making advertising to children ‘child’s play’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the recent celebration of World Children’s Day, we thought it would be a good time to remind marketers of what is expected from them when advertising to children. This is especially topical with the festive season nearly upon us, where new toys…

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ASA – How we regulate online ads

Stuart Mitchell

The ASA/CAP have released a post called: How we regulate online ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have created a short video explaining how we regulate online advertising. Many of us are active online every day, whether for work or play. But for all its benefits, there are concerns across society about safety online and, by extension, questions about how the…

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CAP: Whizz through our guidance on e-scooter advertising

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Whizz through our guidance on e-scooter advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If you’ve spent any time in a big city recently, you’ve probably spotted at least a few electric scooters (e-scooters) whizzing around. They might seem a quick and efficient way to get around but in a lot of cases, other than…

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ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media

Stuart Mitchell

The ASA/CAP have released a post called: ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published findings from a landmark project, in which we collaborated with five major platforms popular with children, to identify trends in the targeting of ads by alcohol brands in logged-in social media. …

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Digital Marketing Market to be Valued at $460 Billion by 2022, Says Beroe Inc

Stuart Mitchell

he COVID-19 pandemic has brought a monumental shift from traditional marketing methods to digital marketing. The market is primarily driven by the FMCG, retail, and CPG segments. Once the pandemic situation comes under control, the meteoritic expansion in digital marketing may stabilize. Still, it is expected that there will be considerably higher growth in revenue-utilization in marketing in the digital space. Digital marketing trends will likely be dictated by larger agencies. Automation, AI, NLP or Neuro Language Programming along with deep learning techniques will play a crucial role in enhancing…

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