Category: Industry News

PRCA Americas launch inaugural US PR Census

Stuart Mitchell

The inaugural PRCA U.S. Census in collaboration with the USC Annenberg Center for Public Relations and PRWeek is now live. The world’s largest professional PR association is asking all PR and communications professionals to spare 10 minutes of their time to complete the survey. Responses will help paint the most accurate picture of what the industry looks like right now, including who is in the industry, what they do, what their working hours are, and how much they earn. The survey is being administered by PRCA partner Perspectus Global –…

Read More

Web3, NFTs, community management? – PRCA launches study to explore what’s next in Digital PR

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has launched its ninth annual 2022 Digital PR Report examining the growth of digital PR and communications across all sectors. The study – carried out by 3Gem – will provide a comprehensive overview of the trends and attitudes towards digital PR, including the extent of investment in Web3, NFTs, community management, and Augmented Reality. Take the survey here for the chance to win a £100 Amazon voucher. Brand Strategy Consultant and Co-Chair PRCA Digital Group Candace Kuss CMPRCA said: “Grace Hopper, the pioneering computer scientist, said that ‘One…

Read More

European Communication Monitor 2022 survey launched: The largest international poll on communications trends

Stuart Mitchell

The European Public Relations Education and Research Association (EUPRERA) has launched its annual poll on the status and future of strategic communication and PR. Communication professionals across Europe are invited to participate in the survey, which is available here until March 12. The European Communication Monitor, now in its 16th year, addresses highly debated topics such as the practical challenges of diversity and inclusion in stakeholder communications, empathetic leadership in communications teams, CommTech and digital transformation, and quality in communications consulting. The survey will identify characteristics of excellent communication departments and explore…

Read More

CAP – I can see clearly now: an update on the implementation of superimposed text guidance

Stuart Mitchell

The ASA/CAP have released a post called:  I can see clearly now: an update on the implementation of superimposed text guidance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In late 2019, BCAP introduced tighter new guidelines governing the presentation of superimposed text in TV advertising (the “small print” used to communicate additional information on screen), drawing on our own consumer research. Superimposed text…

Read More

PRCA Race & Ethnicity Equity Board appoints Emmanuel Ofosu-Appiah as Vice Chair

Stuart Mitchell

Emmanuel Ofosu-Appiah has today been appointed Vice Chair of the PRCA’s Race and Ethnicity Equity Board (REEB). Emmanuel joined REEB in January 2021 and currently leads the ethnic men in PR and social mobility work stream. He is a leading voice on the topic of diversity and inclusion in PR and is passionate about creating long-term change to ensure diverse talent can thrive within public relations. Emmanuel is a strong supporter of  REEB’s Ethnicity Pay Gap guide and vocal about increasing the amount of Black men in senior positions in corporate…

Read More