Category: Industry News

ASA – ASA publishes findings on racial and ethnic stereotyping in ads

Stuart Mitchell

The ASA/CAP have released a post called:  ASA publishes findings on racial and ethnic stereotyping in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published the findings of a major project which looked at the extent to which portrayal of race or ethnicity in UK ads might give rise to harm or serious offence, including by reinforcing adverse stereotypes.  The findings both…

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CAP – Six top tips to avoid misleading advertising

Stuart Mitchell

The ASA/CAP have released a post called: Six top tips to avoid misleading advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Year on year, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives relate to misleading advertising, proving that this is an issue that consumers take seriously and that all marketers should be mindful of. Here are our top tips to…

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CAP – Learning to ensure your advertising is compliant

Stuart Mitchell

The ASA/CAP have released a post called: Learning to ensure your advertising is compliant. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Learning to ensure your advertising is compliant 24 January was the UN International Day of Education,  which celebrates education worldwide by promoting the idea that education plays a key role in building sustainable and resilient societies. In this article, to mark International Day of Education, we…

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ASA – Keep your “free” claims problem-free

Stuart Mitchell

The ASA/CAP have released a post called:  Keep your “free” claims problem-free. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Codes state that marketers must not use the term “free”, or similar, to describe a product if consumers have to pay anything other than the unavoidable cost of responding and collecting or paying for delivery of the item.  While this may seem simple, it is…

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CAP – How to avoid regulatory heartbreak this Valentine’s Day

Stuart Mitchell

The ASA/CAP have released a post called: How to avoid regulatory heartbreak this Valentine’s Day. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Valentine’s Day is nearly upon us. It’s that time of year when the world turns shades of pink and red, when January sales become Valentine’s Day promotions, dating apps compete to be the most attractive, and alcohol advertisers get into the Valentine’s…

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