Category: Industry News

Cross Industry Programmatic Taskforce announces strategy for financial audit transparency

Stuart Mitchell

The Cross Industry Programmatic Taskforce (the Taskforce), representing advertisers, publishers, ad tech vendors and agencies, has today released the first set of outputs to address the lack of transparency in the programmatic advertising supply chain. The news signals a significant step forward following the publication of the ISBA Programmatic Supply Chain Transparency Study, in association with AOP and carried out by PwC, in May 2020. The transparency study, which looked at disclosed media buys, revealed it was only possible to match 12% of ad impressions, end-to-end, with an average of…

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PRCA Workplace Champions Awards 2022 Revealed

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has announced the winners of its annual Workplace Champions Awards. Workplace Champions aims to highlight the agencies and in-house teams that go the extra mile to establish positive and inclusive working environments for colleagues. Teams were judged on their commitment and performance on diversity and inclusion, as well as their consideration for the ethical and moral concerns of their employees. The Awards were sponsored by CARMA, Milk & Honey PR, and Reuben Sinclair. PRCA Workplace Champions 2022 Winners Very Small Agency: up to £500k turnover   Reeves PR Small Agency: £501k to…

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PRCA and ICCO ban award entries from Russia

Stuart Mitchell

The Public Relations and Communications Association (PRCA) and the International Communications Consultancy Organisation (ICCO) have announced a blanket ban on award entries from Russian organisations and individuals. The ban, which applies immediately to all PRCA and ICCO awards programmes, is a direct response to Russia’s illegal invasion of Ukraine. The PRCA and ICCO stand firmly beside Ukraine and are united in their condemnation of the atrocities committed by the Russian Government. The organisations also wish to reiterate their support for colleagues in Russia who oppose the actions of their government. The…

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PRCA Americas launch inaugural US PR Census

Stuart Mitchell

The inaugural PRCA U.S. Census in collaboration with the USC Annenberg Center for Public Relations and PRWeek is now live. The world’s largest professional PR association is asking all PR and communications professionals to spare 10 minutes of their time to complete the survey. Responses will help paint the most accurate picture of what the industry looks like right now, including who is in the industry, what they do, what their working hours are, and how much they earn. The survey is being administered by PRCA partner Perspectus Global –…

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Web3, NFTs, community management? – PRCA launches study to explore what’s next in Digital PR

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has launched its ninth annual 2022 Digital PR Report examining the growth of digital PR and communications across all sectors. The study – carried out by 3Gem – will provide a comprehensive overview of the trends and attitudes towards digital PR, including the extent of investment in Web3, NFTs, community management, and Augmented Reality. Take the survey here for the chance to win a £100 Amazon voucher. Brand Strategy Consultant and Co-Chair PRCA Digital Group Candace Kuss CMPRCA said: “Grace Hopper, the pioneering computer scientist, said that ‘One…

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