Category: Industry News

UK marketing emerges stronger from pandemic after reskilling boost

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) shows that despite the challenges of the past 20 months, marketers are optimistic for the future growth of the sector. Nine in ten (90%) believe it has a key role to play in the UK’s economic recovery, compared to 85 per cent when asked in 2019. The latest figures show that six in ten (60%) marketers who were furloughed now feel they have the right mix of skills to succeed. Nearly a fifth (19%) of respondents were on furlough at some…

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CAP – Strict new rules for ads for cosmetic interventions

Stuart Mitchell

The ASA/CAP have released a post called: Strict new rules for ads for cosmetic interventions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following a public consultation last year, the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) are introducing new targeting restrictions that prohibit cosmetic interventions advertising from being directed at under-18s.  The new targeting restrictions will come into…

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ASA – ASA statement on crypto-assets

Stuart Mitchell

The ASA/CAP have released a post called:  ASA statement on crypto-assets. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re aware that people are concerned about crypto-asset advertising – particularly regarding cryptocurrencies and ‘non-fungible tokens’ (NFTs). This is a ‘red alert’ priority issue for us and we’re taking action. Crypto-assets have exploded in popularity in recent years, but there’s a real danger that people…

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Meaningful Measurement and Evaluation to shape the future – ICCO World PR Report

Stuart Mitchell

Global agency heads predict meaningful measurement and analytics technology will have the greatest impact on the PR and communications industry’s future, according to the 2021-2022 ICCO World PR Report. When asked which technology will have the greatest impact on the industry in the future, 21% of respondents predicted measurement and analytics, followed by research, insight and planning (18%). With clients and brands requiring support more than ever in corporate reputation, purpose initiatives, and digital services, there is a growing opportunity for PR and communications teams to entrench effective measurement and evaluation frameworks in…

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New PRCA research reveals impact of ‘Plan B’ covid measures on PR industry

Stuart Mitchell

Half (50%) of public relations bosses and in-house leaders expect the Government’s latest Plan B measures to have little or no impact on business prospects, according to a PRCA ‘Plan B’ Pulse Check study. However 39% of respondents said they were unsure of how restrictions would impact their operations. The study – carried out by Question & Retain – was sent exclusively to communications leaders following the Government’s Plan B announcement aimed at tackling the spread of the Omicron variant. Offices to remain open Almost two-thirds (64%) of employers will allow employees to continue working…

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