Category: Industry News

ASA – Our year-long monitoring sweeps tackling age-restricted ads on children’s websites and YouTube channels

Stuart Mitchell

The ASA/CAP have released a post called: Our year-long monitoring sweeps tackling age-restricted ads on children’s websites and YouTube channels. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a summary of our quarterly online monitoring sweeps to identify and tackle age-restricted ads appearing in children’s media. For twelve months, between 1 April 2020 and 31 March 2021, we proactively monitored and tackled…

Read More

ECI, PRCA to Release International Ethics Data with Country-Specific PR-Industry Commentary

Stuart Mitchell

The Public Relations and Communications Association (PRCA) and Vienna, Virginia-based Ethics & Compliance Initiative (ECI) announced today the launch of a collaborative roll-out of nation-specific ethics and compliance data, generated through the ECI Global Business Ethics Survey® (GBES®), with accompanying public relations industry commentary and insights from PRCA-affiliated experts. The PRCA and ECI will release country-specific fact sheets over the course of several months, highlighting five key metrics that are indicative of the state of workplace ethics in organisations around the world: ethical culture strength; pressure to compromise ethical standards;…

Read More

CAP – Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads

Stuart Mitchell

The ASA/CAP have released a post called: Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It may be difficult to digest but the ASA and CAP have found that some ads for testing services are making misleading claims about detecting food intolerances, allergies or sensitivities.   The NHS and…

Read More

UK marketing emerges stronger from pandemic after reskilling boost

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) shows that despite the challenges of the past 20 months, marketers are optimistic for the future growth of the sector. Nine in ten (90%) believe it has a key role to play in the UK’s economic recovery, compared to 85 per cent when asked in 2019. The latest figures show that six in ten (60%) marketers who were furloughed now feel they have the right mix of skills to succeed. Nearly a fifth (19%) of respondents were on furlough at some…

Read More

CAP – Strict new rules for ads for cosmetic interventions

Stuart Mitchell

The ASA/CAP have released a post called: Strict new rules for ads for cosmetic interventions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following a public consultation last year, the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) are introducing new targeting restrictions that prohibit cosmetic interventions advertising from being directed at under-18s.  The new targeting restrictions will come into…

Read More