Category: Industry News

ASA – We’re supporting National Consumer Week 2021

Stuart Mitchell

The ASA/CAP have released a post called: We’re supporting National Consumer Week 2021. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From buying sustainably to watching their carbon footprint, consumers are increasingly aware of their climate impact. Businesses are alive to this fact and it’s now commonplace to see companies promoting their environmental credentials to appeal to eco-conscious customers. Competition can help drive the…

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Senior marketers believe diversity and inclusion is biggest challenge facing the industry

Stuart Mitchell

‘Diversity and inclusion’ is the data and marketing industry’s biggest challenge (58%), according to a survey completed by nearly 220 senior marketing professionals across the UK who judged the DMA Awards 2021. ‘Retaining talent’ (53%) and ‘Attracting talent’ (49%) were also seen as key issues, which will likely have been exacerbated by the severity of events over the past 18 months. In addition, around half (48%) of data and marketing professionals surveyed also cited measurement as a challenge the industry must overcome – specifically around ROI. ‘Meaningful Measurement’ was the…

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CAP – Rule(s) Britannia – a look at country of origin claims

Stuart Mitchell

The ASA/CAP have released a post called:  Rule(s) Britannia – a look at country of origin claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following the UK’s departure from the EU, CAP understands that consumers may be keen to support the UK economy by purchasing products manufactured in Britain from British-based companies. From depicting flags and emblems, using .co.uk web addresses, to making…

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CAP – How to push the envelope (without breaking the rules)

Stuart Mitchell

The ASA/CAP have released a post called: How to push the envelope (without breaking the rules). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Rule 2.1 in the CAP Code states that marketing communications must be obviously identifiable as such. But when it comes to direct marketing, what about the envelope in which the marketing communication is contained? We’ve folded the key points into three need-to-know…

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97% of marketers believe pandemic-induced consumer behaviours are here to stay and will impact 2022 strategies

Stuart Mitchell

As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has today released Marketer’s Toolkit 2022: Global Trends Report , the first-part of a must-read series of six helping brands speedily identify, adapt and successfully meet the challenges of the year ahead and turn them into opportunities for growth.  This 11th edition of The Marketer’s Toolkit brings together insights from a survey of 1,500 marketing executives, one-to-one interviews with more than 25 leading Chief Marketing Officers, and a review of WARC’s latest…

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