Category: Industry News

ASA – ASA statement on crypto-assets

Stuart Mitchell

The ASA/CAP have released a post called:  ASA statement on crypto-assets. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re aware that people are concerned about crypto-asset advertising – particularly regarding cryptocurrencies and ‘non-fungible tokens’ (NFTs). This is a ‘red alert’ priority issue for us and we’re taking action. Crypto-assets have exploded in popularity in recent years, but there’s a real danger that people…

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Meaningful Measurement and Evaluation to shape the future – ICCO World PR Report

Stuart Mitchell

Global agency heads predict meaningful measurement and analytics technology will have the greatest impact on the PR and communications industry’s future, according to the 2021-2022 ICCO World PR Report. When asked which technology will have the greatest impact on the industry in the future, 21% of respondents predicted measurement and analytics, followed by research, insight and planning (18%). With clients and brands requiring support more than ever in corporate reputation, purpose initiatives, and digital services, there is a growing opportunity for PR and communications teams to entrench effective measurement and evaluation frameworks in…

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New PRCA research reveals impact of ‘Plan B’ covid measures on PR industry

Stuart Mitchell

Half (50%) of public relations bosses and in-house leaders expect the Government’s latest Plan B measures to have little or no impact on business prospects, according to a PRCA ‘Plan B’ Pulse Check study. However 39% of respondents said they were unsure of how restrictions would impact their operations. The study – carried out by Question & Retain – was sent exclusively to communications leaders following the Government’s Plan B announcement aimed at tackling the spread of the Omicron variant. Offices to remain open Almost two-thirds (64%) of employers will allow employees to continue working…

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ASA – We’re supporting National Consumer Week 2021

Stuart Mitchell

The ASA/CAP have released a post called: We’re supporting National Consumer Week 2021. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From buying sustainably to watching their carbon footprint, consumers are increasingly aware of their climate impact. Businesses are alive to this fact and it’s now commonplace to see companies promoting their environmental credentials to appeal to eco-conscious customers. Competition can help drive the…

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Senior marketers believe diversity and inclusion is biggest challenge facing the industry

Stuart Mitchell

‘Diversity and inclusion’ is the data and marketing industry’s biggest challenge (58%), according to a survey completed by nearly 220 senior marketing professionals across the UK who judged the DMA Awards 2021. ‘Retaining talent’ (53%) and ‘Attracting talent’ (49%) were also seen as key issues, which will likely have been exacerbated by the severity of events over the past 18 months. In addition, around half (48%) of data and marketing professionals surveyed also cited measurement as a challenge the industry must overcome – specifically around ROI. ‘Meaningful Measurement’ was the…

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