Category: Industry News

Brand Language Soars in Importance, but 68% of Marketers Report Feeling More Stress over Customer Engagement than in 2020

Stuart Mitchell

Phrasee, has released the findings of a survey targeting enterprise marketers. The research, powered by Dynata – the world’s largest first-party data and insights platform – highlights marketers’ increasing prioritization of brand language to enhance cross-channel customer engagement, while exposing their growing stress over creating high-quality content amidst constant change. The research also indicates an increasing appetite for, and faith in, new technologies including artificial intelligence (AI) to alleviate these challenges. The survey polled more than 300 senior marketers at large organizations in industries including ecommerce / retail, travel and…

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CAP – Don’t take a gamble with the Codes: CAP and BCAP’s revised guidance on responsibility and problem gambling

Stuart Mitchell

The ASA/CAP have released a post called: Don’t take a gamble with the Codes: CAP and BCAP’s revised guidance on responsibility and problem gambling. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Changes to CAP and BCAP’s responsibility and problem gambling guidance announced in August came into effect on 1 November. The updated guidance was developed as part of the consultation process responding to…

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CIPR calls for debate on online safety bill proposals

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has warned that plans to accelerate the process of prosecuting tech executives by the UK government for online harms has lacked debate and may have a perverse effect on accountability. Culture Secretary, Nadine Dorries, outlined the proposals for the government’s Online Safety Bill to introduce criminal sanctions within three to six months of coming into force, as opposed to the previous time of two years. The government is expected to introduce the bill in early 2022. The CIPR has previously welcomed moves to introduce…

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CAP – Gambling consultation update

Stuart Mitchell

The ASA/CAP have released a post called: Gambling consultation update. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are publishing an interim statement on progress with their consultation responding to the findings of the GambleAware Final Synthesis Report. This includes outputs from parts of the consultation relating to: Newly strengthened guidance on the protection of adult audiences; and technical updates to…

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CAP: Mental health in advertising

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Mental health in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. World Mental Health day took place on 10 October, and given the last 18 months we’ve all experienced, now more than ever it’s important that advertisers make sure their ads don’t have a detrimental impact on those affected and society in general.  There are…

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