Category: Industry News

CAP: Break the habit, not the Code – Stop-smoking aids

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Break the habit, not the Code – Stop-smoking aids. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Launched in 2012, ‘Stoptober’ is a 28-day stop smoking challenge from Public Health England that encourages and supports smokers towards quitting for good. ‘Stoptober’ is based on the insight that if someone can stop smoking for 28-days, they are…

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CAP – A Few Good Rules: International Men’s Day 2021

Stuart Mitchell

The ASA/CAP have released a post called: A Few Good Rules: International Men’s Day 2021. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. International Men’s Day (19 November) seeks to promote a conversation about masculinity in order to make a positive difference to the wellbeing and lives of men and boys. The ASA has always taken a firm line on harmful or offensive sexism,…

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First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

Stuart Mitchell

Initial results from the first-ever Diversity, Equity and Inclusion Census of the global marketing industry have identified key challenges around family status, age and gender as well as ethnicity and disability. It found clear gaps in lived experience when these groups were compared to the industry average, both in individual markets and globally. For example, on Kantar’s Inclusion Index, which is generated by asking questions about people’s sense of belonging, the absence of discrimination and presence of negative behaviour, men scored at 69% compared to women at 61%. Despite these…

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Marketing budget growth at strongest in over four years as UK recovery shifts up a gear

Stuart Mitchell

Total UK marketing budgets have increased at the strongest rate since Q2 2017 according to the Q3 2021 IPA Bellwether Report as a final loosening of pandemic-related restrictions enabled a further march forward in the broader economic recovery. Total marketing expenditure grew at the fastest pace since the second quarter of 2017, as a net balance of +12.8% of firms registered upward budget revisions in Q3 2021, from +6.0% in Q2. Approximately one-in-four Bellwether respondents recorded higher spending (25.6%), compared with 12.8% that observed budget cuts. The latest data marked…

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CAP – Call for evidence – issues around body image and advertising

Stuart Mitchell

The ASA/CAP have released a post called: Call for evidence – issues around body image and advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are announcing an open call for evidence to assist in their regulation of advertising which gives rise to potential harms relating to body image concerns.  Body…

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