Category: Industry News

CAP – Rule(s) Britannia – a look at country of origin claims

Stuart Mitchell

The ASA/CAP have released a post called:  Rule(s) Britannia – a look at country of origin claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following the UK’s departure from the EU, CAP understands that consumers may be keen to support the UK economy by purchasing products manufactured in Britain from British-based companies. From depicting flags and emblems, using .co.uk web addresses, to making…

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CAP – How to push the envelope (without breaking the rules)

Stuart Mitchell

The ASA/CAP have released a post called: How to push the envelope (without breaking the rules). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Rule 2.1 in the CAP Code states that marketing communications must be obviously identifiable as such. But when it comes to direct marketing, what about the envelope in which the marketing communication is contained? We’ve folded the key points into three need-to-know…

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97% of marketers believe pandemic-induced consumer behaviours are here to stay and will impact 2022 strategies

Stuart Mitchell

As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has today released Marketer’s Toolkit 2022: Global Trends Report , the first-part of a must-read series of six helping brands speedily identify, adapt and successfully meet the challenges of the year ahead and turn them into opportunities for growth.  This 11th edition of The Marketer’s Toolkit brings together insights from a survey of 1,500 marketing executives, one-to-one interviews with more than 25 leading Chief Marketing Officers, and a review of WARC’s latest…

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Brand Language Soars in Importance, but 68% of Marketers Report Feeling More Stress over Customer Engagement than in 2020

Stuart Mitchell

Phrasee, has released the findings of a survey targeting enterprise marketers. The research, powered by Dynata – the world’s largest first-party data and insights platform – highlights marketers’ increasing prioritization of brand language to enhance cross-channel customer engagement, while exposing their growing stress over creating high-quality content amidst constant change. The research also indicates an increasing appetite for, and faith in, new technologies including artificial intelligence (AI) to alleviate these challenges. The survey polled more than 300 senior marketers at large organizations in industries including ecommerce / retail, travel and…

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CAP – Don’t take a gamble with the Codes: CAP and BCAP’s revised guidance on responsibility and problem gambling

Stuart Mitchell

The ASA/CAP have released a post called: Don’t take a gamble with the Codes: CAP and BCAP’s revised guidance on responsibility and problem gambling. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Changes to CAP and BCAP’s responsibility and problem gambling guidance announced in August came into effect on 1 November. The updated guidance was developed as part of the consultation process responding to…

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