Category: Industry News

WARC, TikTok and Publicis Groupe release “From Discovery to Purchase: The Role of Community Commerce” a new study revealing the potential of creator-driven marketing for brand growth

Stuart Mitchell

WARC, in partnership with TikTok and Publicis Groupe, have today released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase. Alex Brownsell, Senior Editor – Media, WARC said: “As social media’s popularity and influence continue to grow, community commerce is rapidly evolving to provide an innovative, effective and fast-paced way for brands and retailers to sell directly to consumers. The findings in this…

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CAP – Like, tag, comment, follow, and share to win! Selecting winners in social media promotions

Stuart Mitchell

The ASA/CAP have released a post called: Like, tag, comment, follow, and share to win! Selecting winners in social media promotions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Running prize draws which ask followers to complete certain actions, such as like, tag, follow or comment on a post or social media page to enter, may be a good way to encourage followers to…

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ASA partners with TikTok to raise awareness of the ad rules

Stuart Mitchell

The ASA/CAP have released a post called: ASA partners with TikTok to raise awareness of the ad rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve excited to announce that we’ve been working with TikTok and have partnered with nine TikTok content creators to raise awareness about the rules that are in place to make sure advertising on social media is legal, decent,…

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ASA – Alcohol Awareness Week 2021 – Alcohol and relationships

Stuart Mitchell

The ASA/CAP have released a post called: Alcohol Awareness Week 2021 – Alcohol and relationships. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year’s theme for Alcohol Awareness Week is ‘Alcohol and relationships’, and provides an opportunity for people to reflect on the way alcohol can affect our connections and interactions. We want to get you thinking about your brand’s relationship with responsible advertising and…

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PRCA emerges from pandemic in robust financial position – Annual Report

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has published its 2020/21 Annual Report, revealing resurgent global growth through the pandemic. The 44-page report details the PRCA’s award-winning efforts to deliver critical support for industry professionals in 2020. From the COVID-19 Taskforce Support Service to free membership grants for those affected by the pandemic, the Annual Report tells a story of community, collaboration, and resilience during a year of global tragedy and disruption.   PRCA Director General Francis Ingham MPRCA commented: “This was the year public relations stood up. For the PRCA, 2020…

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