Category: Industry News

First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

Stuart Mitchell

Initial results from the first-ever Diversity, Equity and Inclusion Census of the global marketing industry have identified key challenges around family status, age and gender as well as ethnicity and disability. It found clear gaps in lived experience when these groups were compared to the industry average, both in individual markets and globally. For example, on Kantar’s Inclusion Index, which is generated by asking questions about people’s sense of belonging, the absence of discrimination and presence of negative behaviour, men scored at 69% compared to women at 61%. Despite these…

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Marketing budget growth at strongest in over four years as UK recovery shifts up a gear

Stuart Mitchell

Total UK marketing budgets have increased at the strongest rate since Q2 2017 according to the Q3 2021 IPA Bellwether Report as a final loosening of pandemic-related restrictions enabled a further march forward in the broader economic recovery. Total marketing expenditure grew at the fastest pace since the second quarter of 2017, as a net balance of +12.8% of firms registered upward budget revisions in Q3 2021, from +6.0% in Q2. Approximately one-in-four Bellwether respondents recorded higher spending (25.6%), compared with 12.8% that observed budget cuts. The latest data marked…

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CAP – Call for evidence – issues around body image and advertising

Stuart Mitchell

The ASA/CAP have released a post called: Call for evidence – issues around body image and advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are announcing an open call for evidence to assist in their regulation of advertising which gives rise to potential harms relating to body image concerns.  Body…

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WARC, TikTok and Publicis Groupe release “From Discovery to Purchase: The Role of Community Commerce” a new study revealing the potential of creator-driven marketing for brand growth

Stuart Mitchell

WARC, in partnership with TikTok and Publicis Groupe, have today released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase. Alex Brownsell, Senior Editor – Media, WARC said: “As social media’s popularity and influence continue to grow, community commerce is rapidly evolving to provide an innovative, effective and fast-paced way for brands and retailers to sell directly to consumers. The findings in this…

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CAP – Like, tag, comment, follow, and share to win! Selecting winners in social media promotions

Stuart Mitchell

The ASA/CAP have released a post called: Like, tag, comment, follow, and share to win! Selecting winners in social media promotions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Running prize draws which ask followers to complete certain actions, such as like, tag, follow or comment on a post or social media page to enter, may be a good way to encourage followers to…

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