Category: Industry News

CAP and BCAP consultation on rules on harm and protected characteristics

Stuart Mitchell

CAP and BCAP are publishing a consultation on the introduction of new rules on harm and protected characteristics (as defined in the Equality Act 2010). The proposed rules are: CAP Code Marketing communications must not include anything likely to cause harm. To comply with this rule, marketers must have particular regard to the likelihood of causing harm to vulnerable people, and to the following characteristics: age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; and sexual orientation. BCAP Code Advertisements must not include…

Read More

ASA – Why we don’t regulate political ads

Stuart Mitchell

The ASA/CAP have released a post called: Why we don’t regulate political ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With upcoming elections scheduled to take place across the UK on 6 May, from the Scottish and Welsh Parliamentary elections to local council and mayoral elections in England, we’re reminding people why we don’t regulate the claims they see in political ads. And…

Read More

CAP – Spring clean your ‘allergy’ advertising

Stuart Mitchell

The ASA/CAP have released a post called: Spring clean your ‘allergy’ advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP have seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the claim. …

Read More

Email marketing budgets and ROI increase amid the pandemic

Stuart Mitchell

According to the latest ‘Marketer Email Tracker 2021’ report, created by the Data & Marketing Association (DMA) in partnership with Validity, the average proportion of marketing budgets spent on email has passed the 20% mark for the first-time (21.3%). Just under half of businesses now spend over 20% of their marketing budget on email (45%), the highest proportion on record since the DMA started the annual email tracking series in 2015. This year, marketers estimate email’s return on investment (ROI) to be £38.33 for every £1 spent – a figure…

Read More

Disheartening and superficial – PRCA responds to Loganair’s carbon offset charge

Stuart Mitchell

The PRCA Climate Misinformation Strategy Group has responded to Loganair’s announcement of a mandatory £1 carbon offset charge for every passenger. John Brown, CEO and founder of Don’t Cry Wolf and chair of the PRCA strategy group said: “It’s disheartening to see the recent Loganair announcement highlighting a mandatory £1 carbon offsetting fee. “The announcement lacks any meaningful evidence as to the quality, transparency and efficacy of the offsetting scheme itself and equally fails to underpin the activity with any robust analysis of the current carbon footprint of the airline. It also grossly devalues…

Read More