Category: Industry News

PRCA launches its first Financial Services & Fintech Group to address challenging comms environment

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has appointed Edelman’s fintech and crypto expert, Martyna Borys CMPRCA, as the Chair of its new Financial Services & Fintech Group. The new Group will provide a platform for experts from across the spectrum of the financial services discipline to come together, share hands-on advice and discover best practice. The Group aims to build on financial services’ traditional corporate heritage while leveraging the growing influence of new market entrants who are quickly reshaping the industry. The launch of the Group coincides with the…

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Covid-19 causes digital consumption to rise by over 30%, forming new and lasting consumer habits

Stuart Mitchell

The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take a greater share of retail, and TikTok’s expansion into social commerce being an even greater challenge to established platforms like Facebook. These findings by WARC, the international marketing intelligence service, are included in the latest Global Ad Trends report: COVID-19 One Year On, which outlines the new, long-term shifts in e-commerce, social media, online video and gaming for brands and consumers. E-commerce: $900bn more was spent at online retailers last…

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CAP – Advertising complementary and alternative medicine and therapies

Stuart Mitchell

The ASA/CAP have released a post called: Advertising complementary and alternative medicine and therapies. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sitting alongside mainstream healthcare approaches, complementary therapies can help to support a person’s sense of wellbeing and are popular choices for many.  When advertising such services, however, practitioners should take care that they hold robust clinical evidence for any claims made about…

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VoxComm opens doors with plan to fuel growth for business

Stuart Mitchell

VoxComm, the new global voice for agencies, is launching with a manifesto to champion the value that the sector delivers to clients. The trade body is now a fully formed idea with articles, a governance model, regular Board and quarterly members meetings in place. It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe. VoxComm’s board members are Marla Kaplowitz President & CEO, of US body 4A’s, Mario D’Andrea, President of Brazil’s ABAP,…

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CAP – The Queen-tessential guide to referring to the Royal Family in ads

Stuart Mitchell

The ASA/CAP have released a post called: The Queen-tessential guide to referring to the Royal Family in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. While marketers may be tempted to link their campaigns to members of the Royal Family or Royal occasions, they should be mindful of the rules.  Read on for the key ‘dos’ and ‘don’ts’ when referring to the Royal Family…

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