Following a year since the publication of the ISBA Programmatic Supply Chain Transparency Study, in association with the AOP and carried out by PwC, a Cross-industry Programmatic Taskforce has made significant progress in laying out a future roadmap, despite a challenging environment. The formation of the Taskforce involving all four stakeholder parties – representing advertisers, publishers, ad tech vendors and agencies – was a significant marker in the short history of online advertising and the development of programmatic trading, worth $147bn globally and £6.79 billion in the UK in 2020…
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ASA – Putting influencers on notice after monitoring sweep reveals widespread failure to disclose advertising
The ASA/CAP have released a post called: Putting influencers on notice after monitoring sweep reveals widespread failure to disclose advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As part of our increased monitoring function, we are publishing the findings of our proactive monitoring sweep of influencer posts to gauge whether influencers are sticking to the rules, which require that they clearly signpost when their posts…
Read MoreICAS members adopt Charter
Members of the International Council for Advertising Self-Regulation (ICAS) have adopted a Charter to strengthen advertising self-regulation globally by committing to enhance cooperation, coherence and consistency – for the benefit of global consumers and businesses. The Charter was adopted at the ICAS Annual Meeting on May 7, 2021. ICAS is a global platform that promotes responsible advertising through effective advertising self-regulation. It brings together a network of Self-Regulatory Organizations (SROs) from Africa, Asia-Pacific, Europe and North & South America as well as global associations representing the advertising industry (WFA, IAA, EPC,…
Read MoreThe Good Report celebrating the best campaigns for social & environmental responsibility 2020
The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. It is produced by ACT Responsible, the international non-profit association and largest global source of the world’s best ads on social and environmental issues, in collaboration with WARC, the worldwide authority on marketing effectiveness and publisher of the WARC Creative 100 Rankings, a global benchmark of creative excellence in advertising. A total of 1,266 campaigns produced by 748 agencies for…
Read MorePRSA Launches New Strategic Initiative To Help Communicators Address Mis/Disinformation, Civility, Diversity & Inclusion and Civic Engagement
PRSA, the nation’s leading professional organization serving the communications community, have announced the launch of Voices4Everyone, a resource-rich forum designed to help PRSA members and the broader communications profession tackle and address the complex issues of civility, civic engagement and ethical behavior; embrace diversity and inclusion in their broadest sense; and combat mis/disinformation. “The turbulence brought on by the past year’s pandemic and social unrest has created a perfect storm of urgency needed to address the issues that surround us, and Voices4Everyone provides comprehensive information and robust assets to help…
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