Category: Industry News

WMcCann announces evolution in leadership: Hugo Rodrigues will be Executive Chairman and André França, CEO

Stuart Mitchell

WMcCann announces that as of July 1st, 2021, Hugo Rodrigues, who has spent the past 3 and a half years as Chairman & CEO, will assume the role of Executive Chairman, while André França, VP of Data and Media, will be the new agency CEO. From his new role, Hugo Rodrigues will be even closer to clients, and will continue to help André in his management, side by side with the agency’s leadership team – Renata Bokel (CSO), Letícia Costa (Executive Director of Operations), Kevin Zung (COO), Marcio Borges (Director-General…

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CAP – Punch-out any issues with your video game advertising!

Stuart Mitchell

The ASA/CAP have released a post called: Punch-out any issues with your video game advertising! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The world has come a long way since Pong and Asteroids – now we can even play (Ping) Pong in VR!  What’s remained constant is the need to market video games effectively and responsibly.  There are many rules that might come…

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ASA to run event on racial and ethnic stereotyping in ads

Stuart Mitchell

The ASA are currently undertaking a project on racial and ethnic stereotyping in advertising, which closely looks at whether they can do more to prevent potential harms arising from racial and ethnic stereotypes in advertising, which could contribute to real-life inequalities. You can view their blog post, published in December, which outlines their work here. Below is the post on their website that gives information on the online event: On Wednesday 5th May, we will be hosting an online event to introduce our project to the industry. We want to…

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The One Club Announces Right The Ratio 2021 Summit To Advance Industry Gender Equity

Stuart Mitchell

In line with its commitment to advance gender equality and inclusiveness in advertising, The One Club for Creativity has announced its latest Right The Ratio summit, May 18-20, 2021. The three-day virtual summit, this year under the banner “Building An Equitable Workplace”, is aimed at decision makers with the authority to advance workplace equality and foster a better, more gender-inclusive environment at their agencies.   Right The Ratio will serve as a forum to share ideas, insights, real-world experiences and solutions that can then be acted upon through all levels…

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Digital PR thriving during pandemic – PRCA Digital Report

Stuart Mitchell

The growth of digital PR and communications continued unabated in 2020 according to a new report published by the Public Relations and Communications Association (PRCA). The PRCA Digital Report – carried out by 3Gem in November last year – polled around 250 professionals across all sectors. The research shows that more than half (53%) of PR professionals had their budgets increased in 2020. This comes against a backdrop of unprecedented budgets cuts caused by the pandemic and is supported by nine out of ten respondents (92%) revealing the pandemic has encouraged…

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