Category: Industry News

PRCA sets sight on COP26 and misinformation in the climate crisis

Stuart Mitchell

The PRCA has launched a focused initiative to fight the spread of misinformation, ahead of a bid to promote the importance of ethical communication at the 2021 United Nations Climate Change Conference (COP26). The launch comes as the spread of misinformation continues to pose a significant threat to solving one of humanity’s biggest issues.  Professional communicators play a vital role in tackling misinformation as well as accurately advising leadership teams across the public, and private and third sectors, on the most effective methods of communicating climate crisis related activity.  A small strategy group…

Read More

Ethical Marketing News Podcast

Stuart Mitchell

We’ve got some great guests already signed up for the new Ethical Marketing News Podcast, if anyone is interested in being featured and interviewed/chatted to in this, and has an interesting take on wthical marketing, tell us your thoughts on ethical marketing and the industry. We will look to hold these conversations over zoom, and just see how it workds out! Thanks to those who have contacted me, I’m still working out running orders and seeing what we can fit in but I will get back to all of you…

Read More

CAP – #InfluencingResponsibly – Make clear upfront when ads are ads

Stuart Mitchell

The ASA/CAP have released a post called: #InfluencingResponsibly – Make clear upfront when ads are ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week the ASA published a report on their proactive monitoring of some influencer marketing activity on Instagram and the disappointing level of non-compliance they found.  While we often hear that ‘the rules are unclear’ or there are ‘too many…

Read More

PRSA and Puerto Rico Public Relations Association Announce Expanded Membership Agreement

Stuart Mitchell

PRSA, the nation’s leading professional organization serving the communications community, announced today that it has partnered with the Puerto Rico Public Relations Association (PRPRA) to provide mutually beneficial professional development, educational and career opportunities for members of each respective organization. Benefits available to PRPRA members through the agreement include a discounted annual membership to PRSA as well as access to all PRSA programming. PRPRA will also provide access to its professional development and other program offerings to PRSA members. “We are thrilled to be collaborating with the highly respected PRPRA,”…

Read More

CAP – A quick guide to comparative advertising

Stuart Mitchell

The ASA/CAP have released a post called: A quick guide to comparative advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Comparative advertising can be a great way to make your company stand out in the marketplace and can also help consumers decide which product or service is best for them. But it can also generate scrutiny and complaints, both from your competitors and…

Read More