Category: Industry News

2021 PR and Communications Council election results announced

Stuart Mitchell

The Public Relations and Communications Association (PRCA) is delighted to announce the 2021 PR and Communications Council elected members and the appointment of Julia Herd CMPRCA as its Chair. The PR and Communications Council provides a formal mechanism for the industry’s most senior practitioners to consult on the key issues impacting PR and communications. The Council – which acts as a think-tank for the industry – informs the PRCA’s strategic priorities and delivers best-practice guidance for professionals. The 22 new elected members will be joined by the Chairs of all…

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2019 edition of the Global SRO Database now available

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) is proud to release the third edition of its Global SRO Database and Factbook. The online database and the 2019 printable Factbook are available for download on the ICAS website. In order to raise awareness of the work carried out by its members, ICAS decided to collect basic facts and figures on existing self-regulatory systems, starting in 2017. By bringing more transparency on the way SROs operate in the different markets represented in its network, ICAS hopes to contribute to a better understanding of advertising self-regulation by…

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Consumer backlash against unsustainable packaging despite industry efforts to improve

Stuart Mitchell

The vast majority of British consumers still think companies use too much packaging despite industry evidence showing a slight reduction in materials used to deliver products. New research of 2,000 adults across the UK commissioned by the Chartered Institute of Marketing (CIM), found that 85 per cent of consumers still believe companies use too much packaging, slightly down from research commissioned 12 months ago when the figure stood at 88 per cent. Amazon has come ranked as the worst offender for excess packaging, among 52 per cent of those polled.…

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CAP – The Best Guide to Objective vs Subjective Claims in the Universe

Stuart Mitchell

The ASA/CAP have released a post called: The Best Guide to Objective vs Subjective Claims in the Universe. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Every marketer wants to promote what they’re selling in the best possible light. But whether you’re claiming your carpet cleaner is chemical-free, or that you’re the highest-rated hairdresser in Huddersfield, it’s important your claims are grounded in reality,…

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CAP – Keeping your house in order – ensuring your marketing complies with the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called: Keeping your house in order – ensuring your marketing complies with the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK property market may be ever-changing, but our helpful guide to marketing your estate agency services should help you feel more confident that your advertising is on a firm foundation. Here are some key points…

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