Category: Industry News

CAP – New CAP Guidance on qualifying claims

Stuart Mitchell

The ASA/CAP have released a post called: New CAP Guidance on qualifying claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. New qualifications guidance Qualifications are essential to many of the ads consumers see, hear and respond to. They’re the additional pieces of information that ensure consumers properly understand the headline or central (primary) claims being made. We’ve refreshed our guidance on the use…

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Coronavirus has increased brands compassion

Stuart Mitchell

A new survey by the Data & Marketing Association (DMA) has found that brands have become more compassionate in 2020. The majority of senior marketers (74%) surveyed said their brands or clients have shown more compassion and thoughtfulness amid the pandemic – this included 14% who said this increased, with just 6% reported this happening less. Over 220 senior data and marketing professionals, who judged this year’s DMA Awards, reported their experiences had been difficult, but that these challenging times have led to an increase in thoughtful marketing. “The pandemic…

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CAP – Avoiding ‘Fake Views’ – A guide to testimonials and endorsements

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Avoiding ‘Fake Views’ – A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take…

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‘Empathy and ethics must form the heart of PR’s recovery’ – 2020 PRCA PR Census

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has published the results of its flagship annual PR and Communications Census. This year’s study combines data gathered in March and October to offer a comparative snapshot of the PR industry before and after the COVID-19 outbreak. The research, sponsored and carried out by Norstat, is based on survey responses from 1,251 PR professionals across the UK. The 2020 Census data gathered in March shows that the industry was on course for another year of growth, having contributed £15.7bn to the economy and…

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CAP – Keep your “free” claims problem-free

Stuart Mitchell

The ASA/CAP have released a post called: Keep your “free” claims problem-free. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Codes state that marketers must not use the term “free”, or similar, to describe a product if consumers have to pay anything other than the unavoidable cost of responding and collecting or paying for delivery of the item.  While this may seem simple,…

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