1 In 4 Gen Z Employees Have Sought Mental Health Help Since Beginning Of Pandemic – Marketing in the time of Covid-19

The coronavirus pandemic has impacted the professional and personal lives of millions of U.S. employees, causing a significant portion to seek help for their mental health. According to a new report from MetLife’s 18th annual U.S. Employee Benefits Trends Study, Gen Z employees were three times more likely than all other employees to have sought professional help for stress, burnout or other mental health reasons since the beginning of the pandemic. Contributing to workers’ mental health concerns is virtual fatigue, with work and personal lives often reduced to screen-to-screen interactions…

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ICAS & EASA Publish Report on Advertising Self-Regulation in times of COVID-19 – Marketing in the time of covid-19

The International Council for Advertising Self-Regulation (ICAS) and the European Advertising Standards Alliance (EASA) released a report today on Advertising Self-Regulation in times of the COVID-19 pandemic. The report provides an insight into the challenges and actions taken by the ICAS and EASA Self-Regulatory Organization (SRO) members since the start of the pandemic. All SROs needed to adapt the way they operate to protect first and foremost their employees and follow the legal measures in place to combat the spread of the virus. At the same time, they ensured that essential…

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Health Officials Launch Ad Campaign to Encourage Mask Use

The Association of State and Territorial Health Officials (ASTHO) and the Big Cities Health Coalition (BCHC) have launched a joint campaign urging Americans to show their concern for the health of others by wearing masks to slow the spread of COVID-19. The 30-second television spot, titled “Personalities,” begins its week-long run on Hulu today and targets a broad national audience. It features several pairs of mask designs that reflect opposite personalities and concludes with an announcer asking, “What does your mask say about you? It says you care about others.…

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DMA’s latest Coronavirus survey reveals first signs of recovery, but with redundancies warning

The Data & Marketing Association (DMA) has published the results of its fifth ‘Coronavirus – The Impact on Business’ survey revealing the first signs of recovery. about job retention. But despite these early indications concerns about difficult staffing decisions in the coming months also see a significant increase. Data and marketing professionals estimate their trading revenues improved from down 44% in June to down 34% in July. While being down by a third is still a long way from normal trading, it will be welcomed by many who responded voicing…

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Progession for women in PR to slow as direct result of COVID-19 – new survey

With Covid-19 driving us to work remotely for several months, what has been the true impact on the working lives of the women in our global industry and how do they now view their future? The top line findings from Global Women in PR’s latest research, conducted by leading market research agency, Opinium, suggests that the pace for driving women forward into a more balanced industry has taken a step backwards. Two in three (65%) of those surveyed believe it will take longer to close the gender pay gap, and over…

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