Category: News

RepTrak and Dynata Collaborate on Global Reputation Study

Stuart Mitchell

The RepTrak™ Company, the world’s leading provider of reputation data and insights, and Dynata, the world’s largest first-party consumer data company, announced a global study focused on how public perceptions of industries and global issues are shifting in response to rising economic and societal pressures.  “This study represents the first step in our shared mission to empower companies with more complete, actionable intelligence,” said Mark Sonders, CEO of The RepTrak Company. “Dynata’s scale and precision, combined with RepTrak’s proprietary measurement framework, create a new level of insight into how people…

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Global Alliance Updates Responsible AI Guiding Principles for the PR and Communication Profession

Stuart Mitchell

The Global Alliance for Public Relations and Communication Management is proud to announce the updated Responsible AI Guiding Principles for the PR and Communication Profession, officially ratified by its Board of Directors in June 2025. These revised principles are the result of a collaborative AI Symposium Workshop Session held in Venice, Italy, hosted by the Global Alliance’s European Regional Council in partnership with FERPI – Italian Federation of Public Relations, as part of the Global Alliance’s Technology, Trends, and Communication Transformation Month in May 2025. This milestone gathering brought together…

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11 Black-owned businesses shortlisted for the Compass scheme

Stuart Mitchell

Bauer Media Outdoor UK, in partnership with Jamii, has announced the shortlist for its 2025 Compass initiative, aimed at empowering Black-owned businesses through free outdoor advertising.   The scheme, which offers a £250,000 prize pot, will provide five winners with national digital Out of Home advertising campaigns worth £50,000 each to help scale their businesses and increase their visibility.. The 11 shortlisted businesses for 2025/2026 campaigns are: AMARI AMARI – a fashion brand specializing in contemporary luxury socks Blue Turaco Coffee – a specialty coffee company that sources high-quality beans…

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Fairtrade: small investments can make a big difference in preventing child labour

Stuart Mitchell

In the cocoa sector, child labour is especially prevalent in West Africa, where according to the latest figures  1.6 million children are estimated to be working on cocoa farms in Côte d’Ivoire and Ghana. As we approach World Day Against Child Labour, Fairtrade, which has been actively working to prevent and remediate child labour through its strict certification standards, monitoring systems, and remediation programmes, recognises that the problem still remains large and that eliminating all forms of child labour as noted in Target 8.7 a specific goal of Sustainable Development…

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Gatorade® and F1 ACADEMY™ launch groundbreaking partnership to fuel the future of women’s racing

Stuart Mitchell

Gatorade® has announced a landmark partnership with the F1 ACADEMY™ until 2030, becoming the first-ever official sports drink partner of F1 ACADEMY. This pioneering collaboration goes far beyond branding, leveraging Gatorade’s world-class sports science and hydration expertise to fuel the next generation of elite female drivers. As one of the most physically and mentally demanding sports in the world, Formula 1 requires peak performance under extreme conditions, with hydration being one of the most important factors for athlete success. It is estimated that drivers can lose up to 4 kilograms…

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