HandsAway gives voice to women against the trivialization of gender-based attacks. (NSFW)

In a current athmosphere where sexist and sexual assaults are massively denounced by more and more women (#MeToo), French start-up HandsAway pursues the struggle started 18 months ago by releasing a video to make its voice heard against sexual harassment.

Gender-based street harassment, sexually explicit content, sexist remarks, stalking, flashing and assault has become pretty familiar in our streets. This video gives voice to women who describe in their words the ordinary violence of daily life. We can hear echo of their voices while the images speak from themselves…   

This film was made using real women’s stories. This campaign by TBWA\Paris aims to point out the banalization of sexist and/or sexual language and gestures against women everyday.

Launched over a year ago, HandsAway’s mission is to allow women to give a testimony about their daily life and to collect this data (nearly nonexistent nowadays) in order to concern public opinion. The app also allows women to speak and build solidarity network called « Street Angels ».

Thanks to a tracking system, the app allows users to alert the « Street Angels » in case of danger by describing the sexist agression – no matter if you are the victim or the witness. The app allows to alert, to testify and also to comfort victims.

Links

https://www.handsaway.fr/

https://www.tbwa-paris.com/en

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