PRCA, ICCO, and Opinium launch Mental Wellbeing Audit

The PRCA, ICCO, and Opinium are partnering again to conduct a mental wellbeing audit of the PR and communications industry.

This year’s audit will seek to understand how COVID-19 is impacting the mental wellbeing of practitioners and how individuals are coping with remote working.

The results of the survey will enable the industry to explore how the current pandemic is affecting employees and their wellbeing. It will also provide insight on how to best support staff who are struggling with their mental health.

This follows last year’s research which revealed that 9 out 10 practitioners struggled with their mental wellbeing, to varying degrees, over the last 12 months.

The Audit incorporates The Warwick-Edinburgh Mental Wellbeing Scale, which is recognised as a best practice mechanism for gathering data on mental health and wellbeing.

The research is being conducted by independent insight agency, Opinium, and all answers will remain anonymous.

To complete the survey, please click here.

Francis Ingham MPRCA, Director General, PRCA said:
“We are delighted to be partnering with Opinium again on this important piece of research. Last year’s research highlighted that the majority of PR practitioners have struggled with their mental health. Given the uncertainty caused by the current pandemic it has never been more important to talk about mental health openly and find ways to support staff. We have an opportunity to create meaningful change which is why we have introduced new questions on the pandemic. We want to know how COVID-19 is affecting individuals and crucially how are we able to support those struggling with their mental health. I encourage everyone in the industry to complete the survey and help us drive cultural change within the industry.”

James Endersby, CEO, Opinium said:
“Everybody has mental wellbeing and we all need to ensure we nurture it, as we do with our physical wellbeing. Business can play a huge part in supporting their employees in this regard, which is why we’re delighted to be partnering with the PRCA and ICCO to conduct our workplace mental wellbeing audit amongst their members, agency and client side. If you don’t measure it, you can’t help improve it, and our insights will help accelerate change in our sector at a global level.”

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