Mental health, diversity, gender pay gap, remote working and more: New PRCA LATAM Census uncovers trends in region’s PR professions

Just one in 12 Latin American (LATAM) PR and communication professionals (8%) expect to return to the traditional five-day office week post-Covid, according to the new LATAM PR and Communications Census 2021. Currently, the vast majority (85%) of PR practitioners are working from home, with only 4% permanently in the office. Post-pandemic, 63% said they expect to continue to embrace a hybrid working model. Interestingly, 14% expect to remain fully home-based. The research, sponsored and carried out by Quiddity, is published by PRCA Americas, the regional arm of the world’s…

ITV, STV, Sky, and Channel 4 unite to promote the mental and physical health benefits of the Daily Mile, supporting 3 million children worldwide.

ITV, STV, Sky, and Channel 4 have joined together in a national campaign to encourage millions of children to get back to being fit and active with The Daily Mile. Launching today, the TV advertising campaign highlights the powerful impact that The Daily Mile has on children’s physical and mental wellbeing. This campaign is part of a £10m commitment from broadcasters, and INEOS’ ongoing support to improve children’s physical and mental health. The fast-growing initiative for primary schools has been a huge success with children, parents and teachers worldwide. It…

New iStock study: 94% of respondents believe mental and physical health are equally important

In recognition of World Mental Health Day, iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, has released guidelines on the use of imagery to effectively communicate mental health issues without stereotyping or triggering those suffering.  New data from iStock’s research platform Visual GPS shows that the COVID-19 pandemic continues to take a toll on people’s mental health with 1 in 5 people globally stating their biggest source of worry is their continued feelings of discomfort or anxiety and their mental health. The research shows that 94% of respondents believe that it is equally important…

Tesco Health Charity Partnership fundraiser to help lower the risk of cancer, heart disease and type 2 diabetes

Leading charities have linked-up with Tesco to launch a campaign that aims to raise much-needed funds to help people lead healthier lives. Tesco stores across the UK are coming together to support the Tesco Health Charity Partnership and raise money for Cancer Research UK, the British Heart Foundation and Diabetes UK from 13-26 September. Tesco customers can make a donation by rounding up the amount they spend in stores to the nearest £1 at all self-service checkouts. All funds raised will go directly to the three charities, which are part…

Depend® Brand teams up with Boris Kodjoe on Stand Strong for Men’s Health™ campaign benefiting the Prostate Cancer Foundation

The majority of Americans (62%) still identify health conditions such as incontinence a “taboo topic” to talk about, despite its prevalence. This lack of conversation, particularly among men, can inhibit people from taking the necessary steps to manage their health. Depend® is aiming to shift this perception through the second year of its Stand Strong for Men’s Health™ program, benefiting the Prostate Cancer Foundation (PCF), launching this September to coincide with Prostate Cancer Awareness Month. “In 2020, Depend introduced the Stand Strong for Men’s Health initiative with two goals: driving…