Search Results for: background

Make 2nds Count to Host Pioneering Patient Summit in Liverpool for Those Living with Secondary Breast Cancer

Stuart Mitchell

Make 2nds Count has announced that it is set to host the first national patient-focused conference in the UK dedicated to secondary (metastatic) breast cancer, working together with ECMC and The Clatterbridge Cancer Centre. Taking place in Liverpool on July 9 and 10, this groundbreaking event, designed specifically for women and men living with secondary breast cancer, will bring together 16 medical experts who will support them with gaining vital knowledge and navigating the world of medical terminology and clinical guidelines. There will also be a number of exhibition stalls…

CAP – In-game purchases: guidance review

Stuart Mitchell

The ASA/CAP have released a post called: In-game purchases: guidance review. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2021, CAP and BCAP published new guidance on the advertising of in-game purchases. This set out what advertisers must do to advertise in-game purchases, and the games that feature them, responsibly and without misleading consumers. The games industry is growing, and CAP has completed…

All In Reveals Updated Actions for Black Talent, Disabled Talent, and Social Mobility

Stuart Mitchell

All In has announced three updates to actions focused on Black talent, Disabled talent, and talent from Working Class backgrounds at the LEAD North summit in Manchester today as part of UK advertising’s action plan from the Advertising Association, IPA and ISBA to build a workplace where everyone feels they belong. The three new actions were informed by the results of the March 2023 All In Census, which saw its largest-ever response of 19,000 respondents and tracked industry progress two years on from the 2021 inaugural survey. Kathryn Jacob OBE,…

New #Dadication PSAs Encourage Responsible Fatherhood

Stuart Mitchell

In collaboration with the Administration for Children and Families (ACF) at the U.S. Department of Health and Human Services, and the National Responsible Fatherhood Clearinghouse (NRFC), the Ad Council has launched a new series of public service announcements (PSAs) aimed to celebrate and support responsible fatherhood. The campaign’s latest spots are designed to showcase, encourage, and celebrate the efforts of young fathers overcoming everyday parenting challenges to be active and present in their children’s lives. The new PSAs capture the stories of three young fathers — Alex, Jose, and Sammy…

‘All Varieties’ campaign celebrates diversity and inclusion across the UK

Stuart Mitchell

The Out of Home industry celebrates the labels that help people express their individuality and define their place in the world with the All Varieties campaign.   Running from June to July to coincide with Pride 2024, the campaign features new public artwork by renowned artist, Martin Firrell, and highlights the diversity of labels such as ‘they/them,’ ‘gay,’ ‘straight,’ ‘non-binary,’ and ‘trans.’  All Varieties embraces a wide range of identities, including gender non-conforming and experimental pronouns like ‘ze/zir,’ as well as historically significant labels like ‘femme’ and ‘dyke.’ Digital gallery…