Search Results for: background

John Lewis Partnership offers paid leave to all foster carers

Stuart Mitchell

During this years Foster Care Fortnight, the John Lewis Partnership announced that it will offer additional paid leave to all new foster carers within its businesses (John Lewis and Waitrose) – furthering its commitment to support care experienced people.  The retailer has also become the largest organisation to receive Fostering Friendly accreditation via the Fostering Network. The accolade acknowledges the Partnership as a Fostering Friendly employer just a few months after launching its Building Happier Futures programme to support the care experienced community, and its viral Christmas ad featuring new…

DCC Marketing Inspires Positive Behavior Change Through Impactful Campaigns

Stuart Mitchell

DCC Marketing, established in 2000, is an Illinois certified Women Business Enterprise (WBE) and WBENC certified marketing agency based in Illinois with offices in Decatur and Chicago is making waves in the industry. DCC Marketing is driving impact through their unique approach to multicultural marketing that creates stand out campaigns to drive consumer education and behavior change. They continue to set themselves apart by leveraging marketing as a powerful force for good to drive change in local communities—and it has generated significant growth for the agency pushing revenues with 212%…

CAP publishes new guidance on racial and ethnic stereotypes in ads

Stuart Mitchell

The ASA/CAP have released a post called: CAP publishes new guidance on racial and ethnic stereotypes in ads.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP has published new guidance advising marketers on how to avoid racial and ethnic stereotypes that are likely to cause harm or serious or widespread offence in advertising. It provides further clarity and detail on factors the ASA is…

Report by the PRCA’s Race and Ethnicity Equity Board highlights the lived experiences of global majority men

Stuart Mitchell

The Race and Ethnicity Equity Board, (REEB) a Standing Committee within Public Relations and Communications Association (PRCA) has published an exclusive report revealing the challenges and trials facing men of colour in the industry as well as their successes and notable career highlights. The frank, honest, and at times cringe-worthy in-depth, interviews expose the stark experiences of global majority practitioners across all levels of seniority who were asked to reflect on their experiences of working in PR. Commenting on the report Emmanuel Ofosu-Appiah, Vice Chair of REEB said: “Although we…

Year-Long Study Examines What Issues Americans Care Most About, Reveals Power of Local and National Media to Influence Decisions on Major Issues

Stuart Mitchell

The Ad Council Research Institute (ACRI) released results of a year-long study aimed at taking a pulse check of the issues Americans care most about, the actions they take on behalf of those issues and how shifts in interests occur as media focus, culture shifts, and movements drive action. Among other key findings, the 2022-23 Issue Pulse results reveal that, despite some variances in issues Americans care about throughout the year, some clearly have staying power: nearly half of all Americans consistently list the economy as their top concern, followed…