The CIPR has announced five new commissioned research projects under its 2023 Research Fund. Now in its third successive year, the CIPR Research Fund encouraged recent applications from members keen to support the CIPR’s 75th anniversary themes of demonstrating the value of PR to society and on the future of the profession. The commissioned research projects are: Gen Z Media Habits in 2023. By Rebecca Roberts. How can consistent accessibility and inclusion practice become part of public sector operational culture? By Leanne Hughes and Kim Tooke. What is the experience of those from socio-economically disadvantaged backgrounds working in PR,…
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Give a warm welcome to: Ben & Jerry’s Sunny Honey Home – A NEW flavour co-created with refugee entrepreneurs
Ice cream fans will be buzzing about Ben & Jerry’s latest never-before-seen flavour that hits freezers in time for Refugee Week; introducing Sunny Honey Home. Featuring creamy lemon flavour ice cream, gooey & sweet honey caramel swirls and lemon flavour cookies, it’s co-created with people from refugee backgrounds, and brings the home tastes of Morocco, Afghanistan, and Syria to our spoons. What makes the flavour so special is the people who created it and their passion for the ingredients inside. Eight entrepreneurs with refugee backgrounds, together with their allies from TERN (The Entrepreneurial…
Key findings from Time Well Spent 2023
Over the past four years the world has seen unprecedented change. While in many ways people have returned to a pre-pandemic life, the repercussions of lockdown continue to impact communities. The cost of living crisis and external events like the Russian invasion of Ukraine have added to these issues. We’ve seen widening inequalities and deepening societal need for some of the most marginalised groups. What does this mean for volunteering? Here we offer a preview of our ground-breaking Time Well Spent 2023 report, which reveals how much volunteering has transformed…
These are the biggest mistakes brands and advertisers are making when trying to reach older women
The biggest mistakes made by brands and advertisers include showing women in their 50s ‘wearing old-fashioned clothing’ or ‘kooky & struggling with menopause’, new survey results reveal. The online poll conducted by the Centre for Ageing Better and Ageism Is Never In Style® by The Bias Cut also reveals women in their 60s were concerned about being painted as ‘lonely and lacking in relationships’, while those in the 70s and 80s hated being shown as ‘frail’ or ‘lonely’. Over half (55%) of UK women over 18 told the online poll…
Samaritans unveiled as 2024 TCS London Marathon Charity of the Year
Samaritans, the UK and Ireland’s largest suicide prevention charity, has been announced as the official 2024 TCS London Marathon Charity of the Year. The charity is aiming to break the stigma around suicide and mental health by encouraging people to ‘believe in tomorrow’ as it begins its campaign for next year’s TCS London Marathon, which takes place on Sunday 21 April 2024. Samaritans hope to raise £1.7 million through the event so more volunteers can be recruited and trained to reach vulnerable people in need of help, and ultimately save…