Search Results for: background

People Like Us highlights ‘autocorrect bias’ as it launches national campaign to correct pay gap disparities

Stuart Mitchell

Not-for-profit People Like Us is highlighting autocorrect failures, often leading to misidentification and a sense of exclusion for individuals with diverse names. Their latest campaign taps into this insight to help underline the pay gap between ethnicities. Their national ‘Autocorrected Pay Gap’ billboard campaign went live UK wide on April 4th, and uses real autocorrect examples to highlight that subconscious bias in favour of British-heritage names affects everything from autocorrect to your pay packet. In 2022, People Like Us research showed workers from Black, Asian, Mixed Race and minority ethnic…

Business mentors needed to help drive Net Zero

Stuart Mitchell

An organisation leading the drive toward net zero is looking for more business and industry mentors to help the next generation develop carbon cutting solutions. Fuel Change is an organisation working with businesses and schools to enable apprentices and new graduates to help develop solutions to the climate crisis. Its Challenge Programme forms project teams of young people from businesses and organisations and sets them real world carbon reduction challenges. The challenge tasks are set by industry and worked on over a 16 week period after which findings are presented…

Announcing new ASA Council members

Stuart Mitchell

ASA Chairman, Lord David Currie, has announced the appointment of four new Council members – Mark Howe, Elizabeth Gordon, Murphy Cobbing and Monisha Shah. The Council is the body responsible for deciding if an ad has broken the advertising rules and therefore needs to be amended or withdrawn. It also operates as the Board of the ASA. Excluding the Chair, the Council is formed of 12 members of whom two-thirds are independent of industry. The remaining third have a recent, or current, knowledge of the advertising or media sector. Collectively,…

Eco Home Care champion Homethings unveils its first ever TV spot with a Tap-Tapity-Tap

Stuart Mitchell

Homethings – the most innovative challenger brand in sustainable home care – reveals the creative for its first ever national TV advert. A finalist in the 2022 Sky Zero Footprint Fund, Homethings winning advert is imaginative, witty and boldly understated. The 30” spot brings to life the brand’s trademark slogan “Just Add Tap™” and further forwards the brand’s mission to make refillable products more mainstream.  Created and produced by Founders Makers in conjunction with the team at Homethings, the ad opens with ​​‘your pretty average guy’ dressed in a grey…

Me, My Autism and I: Vanish unveils its Channel 4 Diversity In Advertising Award-Winning campaign

Stuart Mitchell

Vanish, the garment care brand committed to helping clothes live longer lives, today unveils its Channel 4 Diversity in Advertising Award-winning campaign, Me, My Autism and I. Backed by £1 million worth of commercial advertising airtime across the whole Channel 4  network, it aims to nurture a conversation to broaden public understanding of autism – particularly in girls, who are three times less likely to receive a diagnosis than boys(1). As a brand, Vanish is committed to helping clothes last longer – and for most autistic people, familiar and consistent…