Search Results for: loneliness

Dave buddies up with CALM to say #BeTheMateYoudWant

Stuart Mitchell

Small gestures can mean a lot to someone going through a tough time, but recent research commissioned by UKTV Channel Dave showed that over 1 in 3 men wouldn’t know what to do to help a friend who’s struggling. That’s why CALM have teamed up with Dave to say: be the mate you’d want. Over the next year you’ll be seeing CALM and Dave teaming up across social media, radio ads, billboard posters, and even in your local pub and cafe – encouraging men to look out for their mates…

More Than 2.5million Older People Feel They Have No One To Turn To For Help And Support

Stuart Mitchell

As Age UK launches its No one should have no one to turn to campaign, new YouGov research for the Charity has found that 2.65 million older people feel they have no one to turn to for help and support. The campaign kicked off on the 7 November with a powerful new film highlighting some of the challenges that people often have to deal with in later life but which are so much harder to bear if you are facing them alone. These include coping with bereavement, tackling loneliness, getting…

CAP: Avoiding pour decisions when advertising alcohol

Stuart Mitchell

The ASA have released a post which talks about: ‘Avoiding pour decisions when advertising alcohol’. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Generally speaking, there’s nothing wrong with promoting alcohol products in the best possible light – but you must ensure you stick to the Advertising Rules. The alcohol rules specifically are used to ensure that ads do not (amongst other things) imply,…

ASA – Getting it right on mental health

Stuart Mitchell

The ASA have released a post which tells how you about: ‘Getting it right on mental health’. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Mental health problems affect approximately 1 in 4 people in the UK every year, and advertisers have a responsibility to make sure their ads don’t have an adverse impact on those affected or on society more generally.  The CAP…

Sainsbury’s trials new initiative to encourage community connections

Stuart Mitchell

In a bid to help people build a closer support network within their community, Sainsbury’s will be trialling Talking Tables, a new initiative designed to help facilitate more conversations and bridge community connections in store. It comes as new research from Sainsbury’s latest Living Well Index, developed in partnership with leading researchers Oxford Economics and the National Centre for Social Research, reveals the UK’s sense of wellbeing has fallen in the past twelve months – with loneliness identified as a key characteristic of those with a low sense of wellbeing.…