Search Results for: results

Farmer confidence battered by climate change – new research

Stuart Mitchell

New research into farmer’s attitudes to climate change and extreme weather reveals the extent to which farmers have been affected by recent extreme weather events, many made worse by climate change. In the past five years, 86% of farmers have been hit by extreme rainfall, 78% by drought and over a half by the impacts of heatwaves. Only 2% have not experienced extreme weather in some form. The research follows several recent attribution studies that draw a clear causal link between the increasingly extreme weather affecting farmers and climate change. The…

Managing Creator Relationships Identified as Top Concern for UK Marketers When Scaling Creator Campaigns

Stuart Mitchell

With the global creator marketing industry projected to grow in value by 36% this year, new independent research by global, creator-first social agency, Billion Dollar Boy, reveals that more than half (52%) of UK marketers are now investing in excess of £765K ($1M) annually in creator marketing.  As investment scales up, the research reveals marketers’ preferred agency partners to navigate a more complex and competitive creator economy, while also revealing the most common challenges they face, which threaten to limit the channel’s full creative and commercial potential. Marketers Invest in…

The Chartered Institute of Marketing and the Macau Marketing Institute Renew Partnership

Stuart Mitchell

The Chartered Institute of Marketing (CIM) and the Macau Marketing Institute (MMI) have renewed their partnership to stimulate the advancement of the marketing sector, for the benefit of marketing professionals, businesses and society in Macau and the UK. As part of the partnership agreement, which was renewed in February for two years, CIM and MMI will support events that are in the interests of both organisations, whilst also cascading research and content to drive greater awareness and reach through Macau and the UK, for the benefit of the marketing sector…

Winners of Revamped £2 Million Sky Zero Footprint Fund Revealed

Stuart Mitchell

Sky Media has announced the six winning brands of the 2025 Sky Zero Footprint Fund, securing a share of £2 million in media value to amplify their sustainable missions. This year’s winners – Tony’s Chocolonely, GoodGym, WRAP, Fussy, GUPPYFRIEND and PÄRLA – have been selected by a panel of industry experts for their inspiring sustainability stories and commitment to driving positive change. Each brand will receive significant advertising support across Sky Media’s platforms to bring their vision to life. The winners now move into the creative production phase, ahead of…

amfori launches direct audit request

Stuart Mitchell

amfori, a leading global business association for sustainable trade, introduces a significant update to its audit process. Starting July 2025, suppliers linked to amfori members will be able to request their own audits. This new process will be seamlessly integrated into the amfori Sustainability Platform, a data collaboration platform designed to improve ESG performance. What does this mean in practice? amfori want to: Encourage proactive ESG risk management Support transparent and collaborative accountability between suppliers and members Enhance audit reliability and credibility by capturing on-the-ground realities as much as possible…