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Balancing Optimism and Caution: CMO Barometer 2024 Results

Stuart Mitchell

Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and the University of St.Gallen. Although the outlook for the upcoming year is mixed and cautious, there is a definitive positive tendency. What will be the defining trend in marketing in 2024? Will budgets face drastic cuts, or can we anticipate a slight increase? What skills will become indispensable in 2024’s landscape?  For its annual study, the Serviceplan Group partnered with prominent Swiss academic institution, the University of St.Gallen, to gather…

En+ Group presents the results of the first year of its transition to carbon neutrality

Stuart Mitchell

En+ Group, a Russian leader in low-carbon aluminum production and renewable energy, reported on the results of the first year in achieving the Net Zero strategy goals. The presentation took place as part of a round table organized by the Climate Partnership of Russia. In 2021, En+ Group was one of the first companies in Russia to set the goal of becoming carbon neutral by 2050. The company’s interim goal of reducing greenhouse gas emissions by at least 35% by 2030 was the most ambitious in the global aluminum industry…

Harnessing the Power of Diversity and Inclusion for Transformation – The Elsie Initiative Fund Shares Results of Funded Projects in its 2021 Annual Report

Stuart Mitchell

The Elsie Initiative Fund (EIF) launched its 2021 Annual Report: “Diversity. Inclusion. Transformation” – English version, highlighting initial results and the impact of pilot projects. The report features eleven projects that contribute to the meaningful participation of uniformed women to United Nations peace operations. Harnessing the Power of Diversity and Inclusion for Transformation – The Elsie Initiative Fund Shares Results of Funded Projects in its 2021 Annual Report Of note, Senegal – the largest police contributing country – deployed its first ever woman Formed Police Unit commander and two gender-strong…

WFA publishes final DEI Census results

Stuart Mitchell

WFA has published the full DEI Census report, highlighting the vast differences in the lived experiences of different groups across our industry. Based on more than 10,000 respondents from 27 markets around the globe, the study identifies the global marketing industry’s main pain points:  Discrimination is most commonly reported on the basis of family status (meaning caregivers for the elderly, the sick or children) and age, which can most often hinder women’s career progression; The lived experiences of women in our industry are consistently poorer than the lived experiences of…

GambleAware publishes National Gambling Treatment Service campaign tracking results

Stuart Mitchell

Awareness of the National Gambling Treatment Service (NGTS) continues to grow, following awareness raising campaigns led by the charity GambleAware, targeted primarily at high-risk male gamblers (PGSI 8+). The campaign is well-targeted, with impact highest amongst its core target audience of high-risk male gamblers (PGSI 8+) and ‘affected others’ (partners, family and friends negatively affected by the gambling of others).   Campaign recognition continues to grow wave on wave, reaching 74% amongst high-risk male gamblers in August 2021, and 79% amongst affected others. Increasing numbers of high-risk gamblers agree that…