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Pioneering project using drones and data to tackle litter in Bournemouth shows “game-changing” results

Stuart Mitchell

The most scientifically robust litter survey ever undertaken in the UK reveals groundbreaking results set to impact how litter is tackled in the future.   Funded by McDonald’s, scientists from Ellipsis Earth used drone technology and AI to create detailed litter maps, identify hot spots and build an understanding of how litter is travelling across Bournemouth, Christchurch and Poole in March and May this year.   The intelligence gathered from the drone data was then used to inform the placement of positive litter-busting interventions which made the area’s bins more engaging and noticeable such as glow in the dark bins and voting bins…

Vattenfall issues SEK 3.5 billion in green hybrid bonds and announces results from tender offer

Stuart Mitchell

Vattenfall has successfully priced and settled SEK 3.5 billion of green fixed and floating hybrid bonds. The proceeds will finance investments that contributes to Vattenfall’s goal of enabling fossil-free living within one generation. Vattenfall has also repurchased SEK 2.8 billion of the outstanding SEK 6 billion hybrid bonds. This is Vattenfall’s first hybrid capital under the Green Bond Framework, published in 2019, where proceeds from the bonds are earmarked for investments in the following four eligible categories: 1) renewable energy and related infrastructure, 2) energy efficiency, 3) electrification of transport and…

PR leaders globally feel overwhelmingly optimistic – PRCA Confidence Tracker Results

Stuart Mitchell

Public relations leaders are feeling increasingly optimistic about their organisation’s future according to the results of the PRCA’s latest global confidence tracker. More than 400 PRCA and ICCO members from across the world took part in a single-question study conducted by Question and Retain. The data reveals confidence levels returning following the impact of the global pandemic. The highest levels of confidence came from the UK, with 93% of participants saying they feel quite confident or very confident about their organisation’s future. The figure fell slightly to 84% for both PRCA…

ASA – Protecting children online: our online monitoring results for Q4 2020

Stuart Mitchell

The ASA/CAP have released a post called: Protecting children online: our online monitoring results for Q4 2020. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve published the findings from the third of our monitoring sweeps, as part of a year-long project to identify and tackle age-restricted ads appearing in children’s online media. Advertisers placing age-restricted ads online are required, under the Advertising Code, to…

2021 PR and Communications Council election results announced

Stuart Mitchell

The Public Relations and Communications Association (PRCA) is delighted to announce the 2021 PR and Communications Council elected members and the appointment of Julia Herd CMPRCA as its Chair. The PR and Communications Council provides a formal mechanism for the industry’s most senior practitioners to consult on the key issues impacting PR and communications. The Council – which acts as a think-tank for the industry – informs the PRCA’s strategic priorities and delivers best-practice guidance for professionals. The 22 new elected members will be joined by the Chairs of all…