Waitrose becomes first supermarket to set new benchmark for better chicken welfare standards

From early April all fresh chicken from Waitrose meets the elevated ‘Better Chicken Commitment’, guaranteeing customers significantly higher quality and ethically sourced fresh British poultry.  By the end of August all Waitrose own brand chicken will meet BCC’s higher welfare standards – a move described by the RSPCA as ‘trailblazing’.  At the same time, Waitrose is launching a radically transparent welfare labelling scheme, to help customers make informed choices and understand the specific methods of production and quality of life behind their chicken. While launching its own welfare labelling scheme,…

IFRS Foundation and TNFD formalise collaboration to provide capital markets with high-quality nature-related information

The IFRS Foundation and the Taskforce on Nature-related Financial Disclosures (TNFD) have announced that they have signed a Memorandum of Understanding (MoU) signalling both parties’ commitment to build upon the TNFD recommendations in the ongoing work of the International Sustainability Standards Board (ISSB), to enable nature-related financial disclosures for use by capital markets. The ISSB will consider the relevance of the TNFD recommendations in meeting the needs of global capital markets. The ISSB has been a TNFD Knowledge Partner since the inception of the TNFD in late 2021 and its…

This Rider Carries The Fire by Cycling 200 km for a Stranger

The Princess Margaret Cancer Foundation has launched the latest instalment of its Carry The Fire brand platform. Created by Broken Heart Love Affair, the 60-second spot brings the true story of a dream, loss, and legacy to life — delivering a message of collective strength and enduring hope, inspired by the patients, families, and researchers working toward a future free from the fear of cancer. Told through the voice of Hilda Machado, the mother of Anthony Machado, it tells the story of a dream left unfinished and the lasting bond…

PRCA announces strategic partnership with OnePoll to advance data-driven PR

The Public Relations and Communications Association (PRCA) UK has announced OnePoll as its new preferred research partner. This strategic collaboration comes as part of Statistics Awareness Month and highlights PRCA’s commitment to championing best practices in research-led PR, equipping members with high-quality insights to inform and enhance their campaigns. As part of this collaboration, OnePoll will: Deliver thought leadership sessions on best practices in research for PR professionals. Offer exclusive access to research-driven insights through blogs, case studies, and industry reports. Support PRCA-led research initiatives, including the PR and Communications…

Morrisons introducing Sensory Support Boxes in store for autistic and neurodiverse customers

To mark World Autism Acceptance Month last month, the Morrisons Foundation collaborated with the National Autistic Society to introduce Sensory Support Boxes that help autistic and neurodivergent customers have a positive shopping experience in Morrisons supermarkets. The Sensory Support Boxes have been carefully developed in consultation with the National Autistic Society to ensure they include the most helpful items. The boxes include a range of toys like fidget balls, spinners and squish mats which help encourage calmness and focus. The boxes will be available in all of Morrisons circa.500 supermarkets…