Tag: Ad Council

Anheuser-Busch Foundation and Ad Council Form Innovative Partnership to Prevent Drinking and Driving

Stuart Mitchell

Despite the prevalence of ride-share apps and alternative ways to get home after drinking, there are still over 10,000 alcohol-impaired fatalities per year according to 2018 NHTSA data. That’s why the Anheuser-Busch Foundation and the Ad Council have partnered together to further the Ad Council’s Buzzed Driving Prevention program. Funded by the Anheuser-Busch Foundation, this new effort encourages consumers to both plan ahead for safe rides and recognize, in-the-moment, if they’re impaired and shouldn’t be driving. The program targets concertgoers in heavy driving cities: Houston and Phoenix. In each respective…

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GumGum Partners with Ad Council on Campaign to Slow the Spread of Coronavirus

Stuart Mitchell

GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and media, has announced that it is working with the Ad Council on its efforts to communicate messaging that will help slow the spread of COVID-19. The company teed off the Ad Council’s coronavirus messaging efforts when it began serving in-screen ads featuring the hashtag #AloneTogether to communicate the importance of social distancing. GumGum initiated the pro bono campaign just three days after the Ad Council announced that it planned to launch national PSAs in response to the coronavirus…

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Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

Stuart Mitchell

In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend the reach and impact of critical COVID-19 response messaging. From custom filters to emojis to influencer content, digital and technology partners are leveraging their tools to connect their audiences with life-saving messages…

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Ad Council, along with White House, CDC, HHS and Major Media Networks, to Launch National PSAs in response to Coronavirus Pandemic

Stuart Mitchell

In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public. The creative assets focus on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized…

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Teens Push Back Against Culture of Meanness

Stuart Mitchell

The Ad Council launched a new film “A Message from the Future” as part of the Because of You campaign, a public service advertising campaign that addresses teen bullying.  The new work encourages teens to consider the long-lasting impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive community. The launch comes at the start of a new year and decade, an important time to reflect on how what we do today can impact someone’s tomorrow. More than previous generations, today’s teens feel…

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