Tag: Ad Council

Stephen A. Smith Says There’s No Debate When It Comes to Mental Health in New PSA

Stuart Mitchell

Stephen A. Smith joined the national “Love, Your Mind” campaign today, sharing his personal mental health journey in a new public service advertisement (PSA) to normalize mental health conversations and destigmatize asking for and receiving help. The “Love, Your Mind” campaign, from Huntsman Mental Health Institute and the Ad Council, encourages a more open, accepting and proactive society when it comes to mental health. In the PSA, Stephen A. Smith, noted for hosting the Stephen A. Smith Show podcast, opens up about his struggles following the deaths of his loved…

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RAB and the Ad Council Launch New Model to Offer Advertisers Opportunity to Integrate with Social Good Campaigns

Stuart Mitchell

RAB, the not-for-profit trade association representing America’s broadcast radio industry, and the Ad Council are launching a new program to offer advertisers sponsorable, broadcast-ready public service advertisements (PSAs). This initiative is reimagining the traditional PSA donated media model by offering radio broadcasters the ability to bring their local, regional and national brand advertisers the opportunity to sponsor important purpose-based messages that will inspire consumer trust and support the communities they serve. The initiative officially kicks off on May 22 with a joint RAB and Ad Council live online presentation featuring…

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IDPH Joins Forces with Brady & the Ad Council to Promote Life-Saving Tool to Prevent Suicides and Other Shootings by People in Distress; First Phase of Expansive New Gun Safety Effort

Stuart Mitchell

A new partnership to raise awareness about the lifesaving potential of Firearm Restraining Orders (FROs), or “red flag laws,” is launching today during National Public Health Week involving the Illinois Department of Public Health (IDPH), Brady: United Against Gun Violence, and the Ad Council. The Illinois effort is the first phase of a planned multi-state campaign called “Pause to Heal.” It is designed to prevent firearm suicides and other shootings by educating the public about the state’s FRO law, and the power that family and household members have to ask…

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Former “Dance Moms” Star Nia Sioux Highlights Mental Health with “Seize the Awkward” in Directorial Debut

Stuart Mitchell

The national “Seize the Awkward” campaign premiered a new digital content series recently starring and directed by actress, activist, and creator Nia Sioux. The “Capture the Convo” series marks the former “Dance Moms” star and executive producer’s debut as creative director. By featuring intimate conversations between friends, the series inspires teens and young adults to normalize talking about mental health with their peers. In the seven-part “Capture the Convo” video series, Sioux joins her friends to model safe conversations about mental health and discuss their real experiences checking in with…

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The Ad Council and NHTSA Launch New “Never Happens” Campaign to Raise Awareness About the Issue of Hot Car Deaths

Stuart Mitchell

This National Heatstroke Prevention Day, the Ad Council and the National Highway Traffic Safety Administration (NHTSA), along with pro bono creative agency Chemistry, debuted a campaign with new public service advertisements (PSAs) reminding parents and caregivers of the dangers of hot vehicles. This new work raises awareness of the issue of hot car deaths and the circumstances under which it could happen, emphasizing that while this could happen to anyone, it is always preventable. “The partnership between the Ad Council and NHTSA has promoted safety on America’s roads for decades,…

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