Tag: AI

CIM moves to professionalise marketing’s use of smart AI with a comprehensive suite of new courses

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced a suite of five new courses aimed at bringing marketers up to speed with the latest innovative AI marketing software, allowing them to effectively incorporate these exciting tools into their roles and boost performance. In today’s rapidly evolving landscape, it is essential for professional marketers to not only stay on top of technological advancements but also harness them in ways that are both impactful and ethical. Luckily, the new cutting-edge suite of intermediate-level courses from CIM is here to empower marketing professionals,…

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Three-quarters of consumers want brands to disclose use of AI

Stuart Mitchell

Almost three-quarters of consumers believe that brands should disclose the use of AI-generated content and that fully automated AI-driven marketing campaigns should be carefully regulated. These are just some of the findings from a new survey of 2,000 people aged 18+, commissioned by the IPA and conducted by Opinium, into the ethics and etiquette of using AI. For some of the findings, comparisons with 2018 IPA/Opinium survey data are available and show changing consumer sentiment. The core findings reveal a continued high level of desire by consumers for AI transparency;…

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Microsoft selects AI start-ups to accelerate progress on environmental sustainability

Stuart Mitchell

Ten companies focused on reducing carbon emissions and waste, preserving water and protecting ecosystems have been selected to take part in Microsoft’s AI for Environmental Sustainability Accelerator programme. The programme, launched in collaboration with the Met Office and Social Tech Trust, will support the cohort through a four-month programme to advance their environmental solution using AI. The 10 companies will develop their technological capabilities and commercial strategy, build the relationships they need to scale their solution and, crucially, learn how to measure the impact it will have for environmental progress.…

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UNESCO launches the Cookie Factory, to raise awareness of the potential risks and ethical challenges of AI

Stuart Mitchell

AI permeates our daily life, from recommendation algorithms to medical care and education. It has the potential to be highly beneficial and help us solve some of the most pressing issues of the century. But it also carries serious risks and could compromise our human rights. For example, the mediation of online information by algorithms and AI challenges many of the founding principles of democracy such as freedom of expression, and can cause disinformation. This can lead to the emergence of stereotypical biases, such as an online search for “great…

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New toolkit launched to help organisations using AI to process personal data understand the associated risks and ways of complying with data protection law

Stuart Mitchell

Alister Pearson, the ICO’s Senior Policy Officer – Technology has put out a blog on their website which introduces a new beta version of their AI and Data Protection Risk Toolkit. He explains how it can assure organisations that use AI to process personal data that they are processing it in line with the law and how organisations can help the ICO shape a final version. “Understanding how to assess compliance with data protection principles can be challenging in the context of AI. From the exacerbated, and sometimes novel, security…

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