Tag: AI

CAP – Generative AI & Advertising: Decoding AI Regulation

Stuart Mitchell

The ASA/CAP have released a post called: Generative AI & Advertising: Decoding AI Regulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Generating tailored ads that resonate uniquely with each individual viewer. Designing dynamic campaigns that evolve according to consumer response. Creating a year’s worth of brand content, with just a few clicks. These are just few of the ways that generative AI might…

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UK Information Commissioner warns against 2024 becoming the year people lose trust in AI

Stuart Mitchell

UK Information Commissioner, John Edwards, has warned that 2024 could be the year people lose trust in AI – and call on tech developers to embed privacy into their products from the very start. Referring to research which shows people are growing ever more nervous of AI, Mr Edwards will set out the steps the ICO has taken to support businesses using the smart technology and make it clear that there are no excuses for “bad actors” who do not comply with data protection laws. Delivering the keynote address at…

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ASA – AI-Assisted, Collective Ad Regulation – our new strategy

Stuart Mitchell

The ASA/CAP have released a post called: AI-Assisted, Collective Ad Regulation – our new strategy. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’re launching our new five-year strategy, AI-assisted collective ad regulation, with ambitious targets to make sure all ads are responsible and people are protected from being misled, harmed or offended by them. The strategy will be launched at our ‘Greenspeaking with confidence’ online…

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PR professionals AI usage rockets throughout 2023 – PRCA ICCO Confidence Tracker

Stuart Mitchell

PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker published recently. Confidence returning despite challenges Confidence is returning with 76% of responders ‘confident’ or ‘very confident,’ but is still lower than any reading in 2022 or 2021. Those ‘not very confident’ are down since May from 16% down to 10%, which is more consistent with previous readings, although still noticeably up from 2022. Across various global regions, reasons cited for lack of confidence frequently refer to uncertainty and…

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PRSA Releases Guidance on Artificial Intelligence

Stuart Mitchell

PRSA released “Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners,” an extensive framework that follows PRSA’s Code of Ethics, and provides best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools. The organization’s Board of Ethics and Professional Standards (BEPS) authored the report following extensive research, expert input and peer review. “Since its formation in 1947, and the creation of its Code of Ethics in 1950, PRSA has demonstrated a steadfast commitment to ethical behavior in the…

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