Tag: ASA

ASA calls on advertisers to make better use of online targeting tools to minimise children’s exposure to age-restricted ads in mixed-age audience sites

Stuart Mitchell

The ASA/CAP have released a post called: ASA calls on advertisers to make better use of online targeting tools to minimise children’s exposure to age-restricted ads in mixed-age audience sites. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published the findings of our latest proactive monitoring sweep, making world-leading use of Avatar technology to assess the distribution of ads for alcohol, gambling, and…

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ASA – Avoiding ‘Fake Views’ – A guide to testimonials and endorsements

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding ‘Fake Views’ – A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take care to…

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ASA wins 2021 ICAS Thought Leadership Award

Stuart Mitchell

The ASA/CAP have released a post called: ASA wins 2021 ICAS Thought Leadership Award. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re delighted to announce that we have won the International Council for Advertising Self-Regulation (ICAS) Global Award for Thought Leadership for our collaborative work with our regulatory partners in The Netherlands (SRC) and in France (ARPP) in using Data Science to better…

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ASA – The ASA system and mental health

Stuart Mitchell

The ASA/CAP have released a post called: The ASA system and mental health. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As part of our ongoing commitment and ambition to make every UK ad a responsible ad, we’re setting out how we seek to ensure that UK advertising is respectful of people’s mental and emotional wellbeing. The ASA is part of a wider system…

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ASA – In or out? Cross-border media and the ASA’s jurisdiction

Stuart Mitchell

The ASA/CAP have released a post called: In or out? Cross-border media and the ASA’s jurisdiction. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After consultation CAP updated the wording in the Scope of the CAP Code in relation to jurisdictional matters, with the changes taking effect from February 2021.  For a look at what’s in and what’s out, here’s a bitesize guide to…

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