Tag: Asda

Eat them to Defeat Them Returns

Stuart Mitchell

Eat Them to Defeat Them, the award winning campaign with Veg Power to encourage children to eat vegetables, is returning as part of a ground-breaking £10m media alliance between ITV, Channel 4 and Sky, aimed at improving children’s physical health over the next three years. Eat Them to Defeat Them 2019 proved hugely successful, with over 650,000 children eating more vegetables and 18 million more units of vegetables sold – enough for an extra portion of vegetables on every family dinner table in the UK for each week of the…

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Asda steps up the fight against plastic pollution in the ocean

Stuart Mitchell

Asda has announced it will be stepping up the fight against plastic pollution as the retailer launches its ‘Fishing for Plastic’ initiative. In a bid to tackle the amount of plastic that finds its way into the sea, Asda is equipping all its supplier’s fleets with hardwearing and durable bags so that crews on over 500 vessels can now collect harmful plastic waste whilst bringing in the catch. Bottles, plastic carrier bags and marine waste are amongst some of the most commonly found plastics that pollute the waters, but now…

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Asda links up with big brands to launch first sustainability trial store

Stuart Mitchell

Asda has joined forces with some of the UK’s best known brands to launch its first ‘test and learn’ sustainability store in its heartland of Leeds with a mission to find new ways to reduce plastic and encourage customers to reuse and refill. From May, the Leeds based store will become the first Asda in the UK where shoppers can fill up their own containers of products, including Asda’s own-brand coffee, rice and pasta. The supermarket has also asked well known household brands to work with them on their quest…

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Asda publishes its 2019 Gender Pay Report

Stuart Mitchell

Supermarket Asda has published its 2019 Gender Pay figures, in line with the requirement for large companies to report annually. In a report submitted to the Government’s Gender Pay website, Asda has stated that, for the 2019 Gender Pay Gap reporting period: – The median pay difference (the Office for National Statistics’ preferred measure) between all relevant men and women employed by Asda is 6.5%. o This is a reduction of 1.1% compared to 2018 and 10.8% lower than the national average of 17.3% for full and part-time workers. Since…

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Asda launches new vegan chocolate cake

Stuart Mitchell

Asda is giving avo-lovers something to smile about with the launch of its vegan chocolate cake in the shape of an avocado – at only £10, this is the perfect combat for the January blues! Made with delicious dairy-free chocolate sponge and covered in smooth green frosting, the cake is approved by The Vegan Society and a tasty alternative to a chocolate-filled cake for all. The green delight which serves ten is sure to light up any party or celebration and marks the first time that Asda has launched a…

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