Tag: carbon neutral

ASA – Carbon neutral and net zero claims – where are we now?

Stuart Mitchell

The ASA/CAP have released a post called: Carbon neutral and net zero claims – where are we now? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Carbon neutral”, “net zero”, and offsetting claims in advertising have been an important area for the ASA since the outset of the Climate Change and Environment Project (CCE).  In 2022, the ASA commissioned research into consumer understanding of…

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CIPR works with Carbon Neutral Britain to achieve Carbon Neutral Status

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has officially achieved Carbon Neutral status.   Working with Carbon Neutral Britain (CNB) – the UK’s leading Carbon Offsetting initiative – the Institute has gone through a four-step accreditation process to measure and offset some 453.00 Tonnes of Carbon dioxide equivalents (CO2e) and achieve Carbon Neutrality.  Throughout the year, CNB will purchase carbon credits based on the number of tonnes of CO2e purchased from the Institute and match the purchase into an offsetting portfolio that will see the CIPR fund and support sustainable…

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Apple unveils its first carbon neutral products

Stuart Mitchell

Apple recently announced its first-ever carbon neutral products in the all-new Apple Watch lineup. Innovations in design and clean energy have driven dramatic reductions in product emissions of over 75 percent for each carbon neutral Apple Watch.1 This milestone marks a major step in the company’s journey toward its ambitious Apple 2030 goal to make every product carbon neutral by the end of the decade, including the entire global supply chain and the lifetime use of every device Apple makes. As part of Apple 2030 and the company’s broader environmental…

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CAP – Updated environment guidance: carbon neutral and net zero claims in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Updated environment guidance: carbon neutral and net zero claims in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP have published updates to their advertising guidance: The environment: misleading claims and social responsibility in advertising to include guidance on the use of carbon neutral and net zero claims in advertising, which reflects key principles of the…

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Morrisons becomes first supermarket to launch its own carbon neutral eggs

Stuart Mitchell

Morrisons has become the first supermarket to launch its own line of carbon neutral eggs as part of its commitment to be directly supplied by ‘zero emission’ British farms by 2030, five years ahead of the rest of the supermarket industry. In stores now, Morrisons new carbon neutral ‘Planet Friendly Eggs’ come from Morrisons farms where hens are fed a soya-free diet of insects – which are in turn fed on food waste from its bakery, fruit and vegetable sites. This pioneering ‘circular waste’ feeding scheme, powered by Better Origin…

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