Tag: diversity

65% of US consumers expect brands to promote diversity and inclusion in online advertising but 53% do not feel fully represented

Stuart Mitchell

A year on from the release last year of WARC’s Guide to brand activism in the Black Lives Matter era, WARC’s just-launched Spotlight US measures industry DEI progress, and what it takes to maintain momentum. Cathy Taylor, US Commissioning Editor, WARC, says: “There is so much work to be done towards DEI in the marketing industry that the subject needs continued commitment and revisiting. Whether the issue is hiring and retaining talent, or how consumers respond to ads that feature diverse portrayals, the underpinnings of the argument for diversity – both…

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Senior marketers believe diversity and inclusion is biggest challenge facing the industry

Stuart Mitchell

‘Diversity and inclusion’ is the data and marketing industry’s biggest challenge (58%), according to a survey completed by nearly 220 senior marketing professionals across the UK who judged the DMA Awards 2021. ‘Retaining talent’ (53%) and ‘Attracting talent’ (49%) were also seen as key issues, which will likely have been exacerbated by the severity of events over the past 18 months. In addition, around half (48%) of data and marketing professionals surveyed also cited measurement as a challenge the industry must overcome – specifically around ROI. ‘Meaningful Measurement’ was the…

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Mental health, diversity, gender pay gap, remote working and more: New PRCA LATAM Census uncovers trends in region’s PR professions

Stuart Mitchell

Just one in 12 Latin American (LATAM) PR and communication professionals (8%) expect to return to the traditional five-day office week post-Covid, according to the new LATAM PR and Communications Census 2021. Currently, the vast majority (85%) of PR practitioners are working from home, with only 4% permanently in the office. Post-pandemic, 63% said they expect to continue to embrace a hybrid working model. Interestingly, 14% expect to remain fully home-based. The research, sponsored and carried out by Quiddity, is published by PRCA Americas, the regional arm of the world’s…

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Mental health, diversity, gender pay gap, remote working and more: New PRCA LATAM Census uncovers trends in region’s PR professions

Stuart Mitchell

Just one in 12 Latin American (LATAM) PR and communication professionals (8%) expect to return to the traditional five-day office week post-Covid, according to the new LATAM PR and Communications Census 2021. Currently, the vast majority (85%) of PR practitioners are working from home, with only 4% permanently in the office. Post-pandemic, 63% said they expect to continue to embrace a hybrid working model. Interestingly, 14% expect to remain fully home-based. The research, sponsored and carried out by Quiddity, is published by PRCA Americas, the regional arm of the world’s…

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Panel of Agency Executives to Examine State of Diversity, Equity and Inclusion in PR and Communications During ICON 2021

Stuart Mitchell

PRSA, the nation’s leading professional organization serving the communications community, announced today a keynote panel featuring agency executives who will discuss the state of diversity, equity and inclusion in the communications industry and what communicators can do to better engage Black, Indigenous and people of color (BIPOC) in the profession. The panel will take place on October 20 at 1:05 p.m. ET as part of ICON 2021. Panelists include: Armando Azarloza, CEO, The Axis Agency J.J. Carter, Global Chief Operating Officer & U.S. President, FleishmanHillard Soon Mee Kim, Chief Diversity,…

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