Tag: DentsuWebchutney

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of January 2018

Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – January 2018. There were some campaigns I really liked in January, I promise after this one we will go back t one Top 10 a month. 10. I was really impressed with the concept of ‘Hey Girls’, I hope to see more from them in the future and look foreard to seeing their next campaigns. Social Enterprise Launches To Tackle Period Poverty In The UK 9. Fairtrade Fortnight is an important event…

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DentsuWebchutney’s Project Re-Search gets adults to go beyond Blue Whale Challenge

Stuart Mitchell

DentsuWebchutney, the digital advertising agency from Dentsu Aegis Network, revealed Project Re-Search, an initiative started in November to measurably increase mental health awareness in India, starting with its first campaign, Beyond the Blue Whale. The campaign turns a Google search for the Blue Whale Challenge and its associated terms to a search for mental health difficulties in children, instead. This undercover search campaign has been active since November 2017, attempting to divert traffic from all ‘Blue Whale Challenge’ related searches, to relevant topics around mental health. Late 2017, the Blue…

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